- The Kansas City Chiefs prevailed against the San Francisco 49ers after a stunning fourth-quarter turnaround while off the field, dozens of brands descended on people's screens.
- It was the largest Super Bowl ever in terms of in-game ad spend, with advertisers spending an estimated $435 million to showcase their ads.
- Here are the best and worst Super Bowl commercials of 2019.
- Visit Business Insider's homepage for more stories.
Super Bowl 2020 was not just thrilling on the field with the Kansas City Chiefs pulling off a stunning fourth quarter turnaround and triumphing over the the San Francisco 49ers - but also off it.
It was the largest Super Bowl ever in terms of in-game ad spend, with marketers spending an estimated $435 million, according to analytics firm Kantar.
Facebook and Sabra made their debuts, joining longtime advertisers like Pepsi and Anheuser-Busch. Tide made a comeback, stirring up surprise by bringing Bud Knight back from the dead. Tech companies like Google, Amazon, and Facebook, had a big presence. Marketers like Procter & Gamble and Planters made crossover ads.
Here are some other numbers from the Super Bowl, per Kantar:
- Long-form commercials reigned, with 24 of the 59 spots in the game lasting more than 60 seconds.
- Anheuser Busch InBev spent the most ($41 million), followed by Pepsi ($31 million), Procter & Gamble ($30 million), and Amazon ($26 million).
- Auto manufacturers were the leading category, accounting for an estimated $77 million of spending and seven and a half minutes of commercial time
Read more: Here's the full list of all the Super Bowl commercials that ran this year
Business Insider compiled the best and worst ads of 2020, based on data from Brandwatch, Google, System1, Talkwalker, and Unruly, and our own analysis. Here are the winners, followed by losers, in alphabetical order.
