- The creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI).
- We want to hear from you on the top influencer management agencies led by people of color.
Despite fears of an upcoming recession, the creator economy is booming. Many on platforms like YouTube, TikTok, and Instagram are now earning six figures (or more) annually through brand sponsorships, affiliate marketing, and other revenue streams.
As influencers build their brands, some of them have turned to influencer management agencies to help them navigate the industry. These agencies help clients organize their time, make decisions about which business opportunities to pursue, and earn a sustainable income from content creation. While some management firms and agencies are establishing broad client rosters, others are more focused on specific industries or follower counts.
Like every industry, the creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). A 2021 report by by public relations network MSLGroup and The Influencer League revealed that the racial pay gap between white and Black, Indigenous, and people of color (BIPOC) influencers is 29%, and that gap widens to 35% between white and Black influencers specifically.
As a result, people of diverse and underrepresented backgrounds are founding their own influencer management agencies to help more creators of color land lucrative deals and grow their businesses.
We are seeking nominations from readers — especially influencers and creator economy experts — on the top influencer management agencies that are BIPOC-led.
The list of top firms will be determined by Insider based on a mix of our reporting and the nominations that we receive.
Please submit your nominations through this Google form by Friday, November 18, 2022.