Insider's most innovative CMOs of 2023

Lauren Johnson,Ryan Joe,Lara O'ReillyJun 21, 2023, 21:06 IST

From left: Heidi Cooley, Raja Rajamannar, Dara Treseder, Kelly Solomon, and Derek Yarbrough.Alyssa Powell/Insider

These CMOs are meeting the marketing world's biggest challenges.
They're reaching Gen Z customers, dealing with a volatile economy, and testing generative AI.

Chief marketing officers have a tough job.

This year, they've been responsible for keeping consumers spending through the economic downturn, reaching coveted Gen Z audiences, and figuring out how new technology, such as generative AI, can transform advertising.

Insider's annual list of "Most Innovative CMOs" presents 25 top marketers who are confronting these big challenges. The picks are based on over 70 nominations and suggestions from their peers and industry experts.

These execs represent a mix of big brands and smaller disruptor companies from a cross section of industries.

Here's Insider's list of most innovative CMOs, in alphabetical order by last name.

Chris Brandt, chief marketing officer, Chipotle

Chris Brandt, the chief marketing officer at Chipotle.Chipotle

Damon Burrell, chief marketing officer, GEICO

Damon Burrell, the chief marketing officer at GEICO.Geico

Heidi Cooley, senior vice president and chief marketing officer, Crocs

Heidi Cooley, the senior vice president and chief marketing officer at Crocs.Crocs

Julia Goldin, global chief product and marketing officer, Lego Group

Julia Goldin, the global chief product and marketing officer at Lego Group.Lego Group

Lesley Klein, SVP of strategy and brand marketing, Priceline

Lesley Klein, the senior vice president of strategy and brand marketing at Priceline.Priceline

Jay Livingston, chief marketing officer, Shake Shack

Jay Livingston, the chief marketing officer at Shake Shack.Shake Shack

Samantha Maltin, executive vice president and chief marketing officer, Sesame Workshop

Samantha Maltin, the executive vice president and chief marketing and brand officer at Sesame Workshop.Sesame Street

Dana Marineau, chief marketing officer, Rakuten

Dana Marineau, the chief marketing officer of Rakuten.Rakuten

Doug Martin, chief brand and disruptive-growth officer, General Mills

Doug Martin, the chief brand and disruptive-growth officer at General Mills.General Mills

Lisa McKnight, executive vice president and global head of Barbie and dolls, Mattel

Lisa McKnight, the executive vice president and global head of Barbie and dolls at Mattel.Mattel

Alice Milligan, chief marketing officer, Morgan Stanley

Alice Milligan, the chief marketing officer at Morgan Stanley.Morgan Stanley

Andrew Mok, chief marketing officer, Turo

Andrew Mok, the chief marketing officer at Turo.Turo

Michelle Peterson, chief marketing officer, Kendra Scott

Michelle Peterson, the chief marketing officer at Kendra Scott.Kendra Scott

Edward Pilkington, chief marketing and innovation officer for Diageo North America

Edward Pilkington, the chief marketing and innovation officer at Diageo North America.Diageo

Raja Rajamannar, chief marketing and communications officer, Mastercard

Raja Rajamannar, the chief marketing and communications officer at Mastercard.Mastercard

Kelly Solomon, global chief marketing officer, Kind Snacks

Kelly Solomon, the global chief marketing officer at Kind Snacks.Kind Snacks

Patrizio Spagnoletto, global chief marketing officer of streaming, Warner Bros. Discovery

Patrizio "Pato" Spagnoletto, the global chief marketing officer of streaming at Warner Bros. Discovery.Warner Bros. Discovery

Michelle Taite, global chief marketing officer, Mailchimp

Michelle Taite, the global chief marketing officer at Mailchimp.Mailchimp

Karin Timpone, executive vice president and chief marketing officer, Major League Baseball

Karin Timpone, the executive vice president and chief marketing officer of Major League Baseball.Major League Baseball

David Tinson, chief marketing officer, Electronic Arts

David Tinson, the chief marketing officer of Electronic Arts.Electronic Arts

Dara Treseder, chief marketing officer, Autodesk

Dara Treseder, the chief marketing officer at Autodesk.Autodesk

Sean Tresvant, chief global brand and strategy officer, Taco Bell

Sean Tresvant, the chief global brand and strategy officer at Taco Bell.Taco Bell

Kate Trumbull, chief brand officer, Domino's

Kate Trumbull, the chief brand officer at Domino's.Domino’s

William White, senior vice president and chief marketing officer, Walmart

William White, the senior vice president and chief marketing officer at Walmart.Walmart

Derek Yarbrough, chief marketing officer, J.Crew and Madewell

Derek Yarbrough, the chief marketing officer of J. Crew and Madewell.J.Crew; Madewell

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