Three Wishes
Ian and Margaret Wishingrad with their son
- The plant-based protein wave shows no signs of slowing down and has made its way to the cereal aisle, thanks to a range of challenger brands making cereal that they claim is low-carb, grain-free and keto-friendly.
- One such brand is Three Wishes, launched just this month by Ian and Margaret Wishingrad, a husband and wife duo with a background in marketing, who wanted to create cereal that was "cleaner and more nutritionally-dense."
- I tried all three of the brand's flavors to see how they compared to fan favorites like Honey Nut Cheerios and Cinnamon Toast Crunch, and I found that it tasted as good as, and sometimes better than regular cereal, and contains far less sugar and carbs
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The plant-based protein wave shows no signs of slowing down and has made its way to the cereal aisle.
What was once a sugary, childhood indulgence is now metamorphosing into a healthier version of itself, thanks to plant-based proteins like pea and chickpea and a number of challenger brands trying to take on Kellogg's and General Mills with cereal that they claim is low-carb, grain-free and keto-friendly.
One such newcomer is Three Wishes, a cereal brand launched just this month by Ian and Margaret Wishingrad, a husband and wife duo with a background in marketing, who wanted to create cereal that was "cleaner and more nutritionally-dense" than what's been ruling the roost for years.
The inspiration came from seeing plant-based protein brands like chickpea-based pasta alternative Banza take off, as well as the desire to feed their two-year-old son better. Three Wishes, they claim, is a high protein, low sugar, and grain-free breakfast cereal that does not sacrifice taste.
So how does the newcomer stack up to the reigning champions? I decided to put Three Wishes to test the next morning against some familiar cereal faces: Honey Nut Cheerios, Cinnamon Toast Crunch and Fruit Loops.