- Planters, Hard Rock International, and Hyundai's luxury brand Genesis are changing their advertising campaigns ahead of the Super Bowl following the death of Kobe Bryant, who died in a helicopter accident.
- Planters' story centers around the death of its fictional character Mr. Peanut, who was shown in an earlier ad dying in a fiery explosion after a crash.
- Genesis' ad previously showed a helicopter, while Hard Rock's ad was set to be a "highly visual, fast action commercial."
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Planters nuts brand, hospitality brand Hard Rock International, and Hyundai's luxury car brand Genesis are changing their Super Bowl ad campaigns following the death of Kobe Bryant, his daughter, and seven others in a helicopter accident.
Here's how the three brands are shifting their advertising:
