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Google's name game gets the Trump treatment

Alexei Oreskovic   

Google's name game gets the Trump treatment
Advertising4 min read
Verily eyeing coronavirus trials

Hi everyone, welcome back to Trending, Business Insider Prime's weekly newsletter of the latest tech industry developments. I'm Alexei Oreskovic, Business Insider's West Coast bureau chief and global tech editor.

You can get Trending in your inbox every week by clicking here.

This week: A Google by any other name...

SAN FRANCISCO, CA - MAY 28: Google senior vice president of product Sundar Pichai delivers the keynote address during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)

When Donald Trump declared one month ago that Google was building a website to screen Americans for the coronavirus, he took a lot of flak for overstating what appeared to be a limited (read, a handful of California cities) project and for attributing the effort to Google instead of Verily, a biotech firm owned by Google parent company Alphabet.

As it turns out, Trump's Google conflation may not have been so far off the mark. That's because in order to register for the Verily test screening site, a person must sign-in with a Google account. And that's not an accident.

As Hugh Langley reports, Verily has told five US Senators that it will not remove the Google sign-in requirement, despite the senators' concerns that it could present a barrier to using the service. According to Verily, a Google account is the only reliable way to authenticate people's identities. Verily also assured the senators that it has no plans to use the data for commercial purposes.

There's something striking about Verily's insistence on using the Google user logins, especially given all the trouble Alphabet has gone through in arguing that its portfolio of companies are separate, independent businesses. Separate, with benefits?

It's not just semantics. If the delineations between Alphabet companies are a fiction, you might not feel the same way about entrusting your personal health data to the same for-profit company that has your email, search and maps data - even if the company promises it will keep the data in separate buckets.

Or maybe we won't care. The need to stop the spread of coronavirus has a lot of people rethinking privacy. Last week's partnership between Google and Apple to create OS-level contract tracing capabilities would have been unthinkable until two months ago. The privacy implications of that Apple-Google partnership are being debated right now, but it's happening on a relatively muted level for something so significant.

Post-pandemic notions of personal privacy are impossible to predict. But if you're looking for hints, pay attention to what happens with the Verily-Google and the Google-Apple relationships today.

Read Hugh's full story on Verily here:

Verily told 5 US senators that it has run more than 7,000 tests for COVID-19 and plans to keep the mandatory Google sign-in - here's the letter it sent


Microsoft's long goodbye to 1991

Bill Gates Windows 95

Do you remember what you were doing in 1991? If you were even alive at the time, you might have had Nirvana in your Walkman and big pockets on the sides of your trousers. And if your tastes turned to the technical, you might have messed around with something called Visual Basic.

Microsoft's programming language - launched that year - was one of the first efforts to make computer coding easy for novices. Amazingly, as Rosalie Chan reports, it still exists. It even has 700,000 monthly active users.

But after nearly three decades, Microsoft has decided it's time to move on. The company will stop adding new language features to Visual Basic, leaving the ancient language frozen in time.

Rosalie spoke to Microsoft's Scott Hunter about why the company finally decided the time was right to abandon Visual Basic and what will happen to the language's grunge-era holdouts (hint: it has something to do with .NET).

Read Rosalie's story here:

A Microsoft director explains why it's finally ending language updates for Visual Basic, a programming language launched in 1991 that 700,000 developers still rely on every month


The sound bite:

Eric Yuan, Zoom's CEO and founder

"This is a crisis. If anyone leverages this opportunity to do marketing, to do sales, to attack others, history will tell the truth: which company is doing the right thing, which company is doing the wrong thing."

Zoom CEO Eric Yuan when asked by BI's Paayal Zaveri about competitors capitalizing on Zoom's recent security and privacy problems.


What would Webvan say?

Until recently, ordering groceries online was a mainstream activity. But the virus has changed everything.

According to estimates from Business Insider Intelligence, the number of Americans who buy groceries online is set to jump sharply in the coming year. And depending on how severe the pandemic continues to be, the numbers could get even higher.

As Eugene Kim reports, this has big implications for Amazon and some of the other companies trying to dominate the nascent business.

US Online Grocery Penetration Forecast

Recommended readings:

Meet 12 power players on new IBM CEO Arvind Krishna's team as he navigates the toughest leadership transition in the tech giant's history

A $10 billion SoftBank-backed startup quietly fired 110 people based on their performance. Some fired workers say it was basically impossible to close sales in the middle of a pandemic.

Employees from Lever, the hot recruiting-software startup run by an ex-Googler, say the company just cut about 40% of its workforce as hiring dries up amid the sharp economic downturn

WeWork refused to let a startup move to a smaller office and pay less rent after laying off most of its staff, forcing it toward bankruptcy, a VC says

Austin unicorn startup RigUp went from hiring 'at a rapid pace' to cutting 25% of staff in a matter of weeks. Now a data breach is adding to its woes.


Not necessarily in tech:

Citi's head of campus recruiting explains why the bank just guaranteed full-time offers for interns, and shares its latest thinking on going virtual this summer


That's a wrap. Thanks for reading, and remember, if you like this newsletter, tell your friends and colleagues they can sign up here to receive it.

- Alexei

Exclusive FREE Report: 30 Big Tech Predictions for 2020 by Business Insider Intelligence


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