- Home
- Advertising
- news
- Cannes Lions 2022: Check out Insider's liveblog from the French Riviera, where the advertising world converges for the first time since 2019
Cannes Lions 2022: Check out Insider's liveblog from the French Riviera, where the advertising world converges for the first time since 2019
Claire Atkinson,Julia Hood,Natalie Jarvey
- The Cannes Lions International Festival of Creativity convenes in person from June 20-24 after a two-year hiatus.
- It features the prestigious Cannes Lions awards, conference, and other events in yachts, cabanas, and hotels.
The Big Tech tornado is gathering strength — a Cannes Lions perspective from Claire Atkinson
Protestors and precipitation snarled traffic as hundreds of Cannes Lions attendees headed to the airport after an exhausting five-day sprint through business breakfasts, meaty panels and late-night encounters with pop culture icon Paris Hilton.
Amid all the thoughtful talk about sustainability and inclusion there was evidence aplenty that ad agencies, and even big media conglomerates, are shrinking in importance, as the tornado of big tech's ad ambitions gathers strength.
Google, Meta, and Amazon literally owned the best beachfront real estate at Cannes, spending millions on huge exhibition spaces. Attendees were wowed by the cocktail hours, the digital music DJs, and whirring air conditioners ready to spritz them. (Did we mention that the activations were outdoors on the Mediterranean?)
Conversation about big global agency reviews and dominance of "Facebook" seem to have dissipated, especially now that the conversation is framed around virtual reality at Meta — a genius rebrand if ever there was one.
"It's the best of times, and it's the worst of times," said Michael Kassan, the CEO of MediaLink, the media and advertising consultancy around whom most things pivot. Kassan noted the proliferation of ecommerce and shift towards multi-currency measurement, but said he was most surprised by how focused the Cannes crowd was on Netflix's ad plan.
Insider reported on this blog about details of the Netflix RFP, which appears to suggest more collaboration between Netflix and Google — where Netflix already spends most of its ad dollars. Guessing games about who will be the first chief revenue officer at Netflix were at fever pitch during the week.
Roku, another tech monster in the making, was a huge presence during the week. CEO Anthony Wood popped up at the Spotify party in the hills, and was spotted at the swanky executive dinner at Hotel du Cap Eden Roc, helmed by MediaLink and iHeart. What Roku does next was another hot topic.
Meanwhile Alison Levin, vice president of ad revenue at Roku, is continuing her aggressive advance on linear TV, which is increasingly seen as the print newspaper of 2022 (meaning, it's on the decline as an ad medium).
CNN brought a secret weapon to Cannes Lions. Its chief international correspondent, Clarissa Ward, came to talk to advertisers to underscore the importance of supporting news media. The point was, if marketers continue to white list all the negative news keywords, then Ward won't be able to continue to bring dictators to account.
The reality is however that advertisers have more spending choices than they could ever have conceived.
"This year, brands have more tools than ever before to build a better storytelling experience — the shift to streaming, the growth in commerce, the focus on direct consumer relationships," said Levin.
Marketers must be more perplexed than ever about how best to move forward. Among the questions that weren't even on the radar at the last Cannes Lions event in 2019: Should I be doing an NFT partnership and creating virtual stores in the metaverse? What is Web3, and if Nielsen isn't measuring audiences then who should be? And for retailers specifically — can I become an advertising slot machine alongside my traditional business?
David Cohen, the CEO of IAB, which represents the digital ad business, has a bird's-eye view on all of it. At breakfast at the Majestic Hotel on Thursday, Cohen told Insider, "What the large platforms have done really well is democratize access to millions of advertisers that would otherwise not be able to advertise in television in places where the top 200 advertisers are present. If you think about what the next generation of high quality content is, it's all about the creator economy and small and mid-sized businesses."
And if anyone else wants to stay a competitive player in the ad-supported media business, then they'd better figure out a self-serve ad business of the kind owned by big tech.
CNN's Chris Licht implores advertisers to stop avoiding news
CNN chairman and CEO Chris Licht and Clarissa Ward, CNN's chief international correspondent, made a joint plea to advertisers to stop avoiding news and support journalism.
Some of the world's biggest-spending advertisers are in Cannes Lions to talk about cause marketing and brand purpose and Licht and Ward together pushed the idea that supporting journalism is a way to get behind those mission statements. Advertisers' so-called whitelists, which block spending behind keywords such as COVID-19 or climate change, have deprived news outlets of revenue.
Licht and Ward were on stage at Cannes Lions to discuss CNN's mission and the importance of fact-based reporting. "I've seen what it looks like when a free and thriving press is stomped out," Ward said, recounting how Russia flooded the media with varying narratives about the poisoning of anti-Putin activist Alexei Navalny.
"The minute you buy into the idea that truth doesn't exist, you are in serious trouble," Ward said, noting the rise of authoritarianism around the world and the weakening of liberal democracies.
Ward, who will be in Somalia later this summer, described the expense and logistics involved in reporting from war zones; armored vehicles, security consultants, hotels, safe houses, local producers. She asked Licht to commit to continue the funding. Licht then turned to the advertisers at the event and said: "That's really a question for them," before adding, "I absolutely commit to that, because that's what CNN does."
Licht, who was named to his new position on February 28, replacing Jeff Zucker, teased a major international investigation that CNN is working on, and said it may not even come to fruition but said: "You can't do news through a return on investment lens."
Licht acknowledged the difficulty of some advertising juxtapositions with news. He recalled an upbeat Applebee's ad that ran on part of the CNN screen in the midst of harrowing Ukraine coverage, and said that wouldn't happen again.
"At a time when brands are getting pressure from customers to be alongside causes that mean something and change the world," Licht continued, "I can't think of a better cause to get behind than journalism."
Since Licht started his new role, the message from CNN has been about focusing more on reputation and less on ratings.
"The audience is not monolithic. We have a lot of independents, we have a lot of Republicans, we have a lot of Democrats," said Licht, adding that opinion shows in primetime would not be designed through a political lens."It's not here's what's happening in the world from the left and the right. It's going to be here's what's happening in the world, through an anti-bullshit lens."
Ward, who said she got into journalism because of the September 11 attacks on the US, added that those attacks and Ukraine are the most important events in her lifetime and her role is to try to expose evil.
"There is such a thing as truth and there is such a thing as a lie," Ward said. "I feel more motivated than ever than trying to be on the front lines of preserving that ideal."
Ted Sarandos talks ads in Netflix's first live Cannes Lions appearance
Netflix co-CEO Ted Sarandos might have agreed to be interviewed at a major advertising festival, but he wasn't quite ready to share many details of the streaming giant's plans to bring ads to its platform.
The executive, who also serves as Netflix's chief content officer, said that the timing of Cannes Lions was such that he didn't have much to offer the crowd packed into the Lumiere Theatre about the launch of ads.
Sarandos noted that the company is still working through the details of its ad plans, including talking to all of the major companies with whom it could ultimately partner. But he did share, "What we do first will not be representative of what the product will be ultimately."
Interviewer Kara Swisher pressed him on the topic, asking what the timing will be for the launch. "Sooner than later," Sarandos said, adding that the company hasn't landed on an exact date yet.
Netflix executives had historically been resistant to advertising. But Sarandos said there was a realization that the company was ignoring an important segment of consumers who are ad-tolerant but looking for a lower-priced product. "It's a generational thing," he said, explaining that his children "grew up watching 30 seconds of ads for a two-minute video clip."
Sarandos also said that he wants Netflix to be at the forefront of offering an innovative advertising experience for consumers: "We want to be better than TV."
Xandr hosts women's leadership panel
Among the many equity and leadership sessions across Cannes Lions, Xandr, Connatix, and Index Exchange zeroed on in woman and leadership with a breakfast specfically for media leaders.
The panel included Jenn Chen, president and CRO at Connatix, Ilana Wollin, VP of global partnerships at Xandr, Pamela Ibarra, VP of North America at Index Exchange, and Michele Devine SVP, programmatic and retail at Buzzfeed.
The session took place in one of the suites at the JW Marriott, a popular spot for brands to host clients and enjoy stunning views of the sea and Croisette.
Greenpeace crashes celebrations along the Croisette to protest fossil fuel ads
Greenpeace has taken advantage of the weeklong gathering of advertising executives to protest the industry's work promoting fossil fuels.
The latest in a series of stunts took place this morning when activists in orange dog costumes scaled the Palais aboard a fire truck ladder to unfurl a sign that read "This is Fine."
The costumes and signs are a reference to the popular "This is Fine" meme, which features a dog in a top hat who sits and drinks coffee while a fire rages in the background.
Anyone heading into the Palais on Thursday was sure to spot the protest, which shut down several blocks along the Croisette.
"The fossil fuel industry uses advertising and sponsorship to clean up its image, delay climate action and secure political access," said Silvia Pastorelli, Greenpeace European unit campaigner, said in a statement. "When we see glossy billboards of the latest electric cars, what we don't see is an industry that is only interested in expanding and continuing to drill for oil, until the last drop is out, until we don't have a planet where to be creative."
A spokesperson for Cannes Lions emailed Insider, "We are aware that there was a protest outside the Palais this morning. Our main concern is always the safety of Cannes Lions attendees and the wider city of Cannes. The protest has been managed by the police and the City of Cannes."
The previous day, Greenpeace activists dressed as the "This is Fine" dog took to Kayaks to crash a beach party hosted by WPP. Greenpeace France tweeted about the stunt, noting that WPP works with oil companies including Shell, Exxon, Chevron, and BP.
Earlier in the week, Greenpeace activist Gustav Martner was banned from the festival after crashing the opening ceremony, according to The Drum. The former Lions winner and juror handed back his award, given to him for his work with Volkswagen, as part of his protest.
Greenpeace's presence at Cannes Lions is part of the organization's involvement in a petition calling for laws that would ban fossil fuel advertising and sponsorship in the EU.
Wristbands are the currency of Cannes Lions — a wearable showcase of access to the parties and panels that everyone wants to get into
There are a lot of celebrities at Cannes Lions. But there's only one that Insider's video producer went the extra mile to get a selfie with — Malala Yousafzai.
The Nobel Laureate and human rights campaigner was at Cannes Lions to speak about youth activism, and how brands can partner with Gen Z.
Cannes set to award first ever Lions for Creative B2B tonight. Jill Kramer, CMO of Accenture, was on the jury.
The first-ever Cannes Lions Creative B2B Lions will be awarded tonight.
Accenture CMCO Jill Kramer was on the jury panel, which was chaired by Paul Hirsch, president and chief creative officer, Doremus, Global. The jury completed a two-day process to determine the results.
The new category was announced last November. "For years, B2B has been an often-overlooked part of the industry landscape," Hirsch said at the time. "But now, with a dedicated award at Cannes Lions, I'm looking forward to flipping that script and giving the talented people and creative companies that create groundbreaking work their due."
Cannes Lions received 415 total entries for the category.
Kramer told Insider what it's been like being part of the process of judging a new category.
"We had a great group of people from around the world with different areas of expertise," she said. The challenge, she said was to ensure that the work held up to Lions' creative standards. "This is Cannes, and it had to be as great as any work in any category."
Kramer acknowledged that the winners announced today will set a precedent for future entries, and that the jury considered its responsibility to set that benchmark. "We wanted to define for every other year what type of work should get submitted in this category."
It's a tiny, tiny ruler, courtesy of the Female Quotient
Michelle St. Jacques, CMO of Molson Coors, joined Insider for a video interview, wearing a necklace that looked like a little ruler.
"Is that to signify measurement?" Insider asked. Nope.
MSJ, as she as known, told us that it signifies her position as a "rule breaker" and how she's changing the game in an industry traditionally focused on — and dominated by — men. Under her leadership, for example, Coors Light's "Made to Chill" campaign set out to find new, young female customers by becoming, "The Official Beer of Being Done Wearing a Bra".
Visitors to the Female Quotient's Equality Lounge at Cannes Lions can pick up similar accessories of empowerment.
Zoe Lister-Jones talks "Slip" in the Roku space
Zoe Lister-Jones takes a break from writing, directing, and starring in Roku comedy "Slip" to attend Cannes Lions.
In a panel held Tuesday at the Roku cabana, Colin Davis, head of scripted originals for The Roku Channel, expressed his admiration for Lister-Jones. The actor created, wrote, and directed "Slip" — in which she also stars alongside "Schitt's Creek" actress Emily Hampshire.
"There are few people in the world that can create an amazing show, write a full season themselves, star in it, and direct every single episode," Davis said during the panel.
"Visiting the set and watching the dailies come in, we would see Zoe act in an incredibly funny yet emotional scene, she would then yell 'cut,' give herself notes, give the actor in the scene notes, check in with the DP, and then reset and do another take."
Davis continued, "Watching a singular vision be so well executed by this artist — of course impossible without a fantastic great crew — put us in awe. I'm still learning to walk and chew gum at the same time."
"Slip" hails from Dakota Johnson's TeaTime Pictures.
Speculation mounts around Netflix's ad business
Speculation is mounting among ad industry executives that Netflix is leaning toward Google to help launch its highly anticipated ad business. Netflix shared a request for proposals with potential adtech partners documenting a desire to extract premium advertising CPMs from the US and around the world to get a big ad bounce at launch, sources said.
Google is the only company that could meet these ambitions, said a senior ad executive who is familiar with the RFP process. "They have CPM guarantees that are super high and are designed so that only Google can meet them. It includes 150-200 countries. You'd have to have a sales force in every market." A premium CPM could mean anything above $50, this person said.
Netflix already uses Google to market its own brand and its original and acquired programming. The two have built capabilities that draw on Netflix's viewing data to improve the ads it serves through Google.
For Google's part, it already owns video ads giant YouTube, and adding Netflix to its inventory would significantly increase its market power.
Tal Chalozin, co-founder of Innovid, a digital ad company, told Insider, "An ad server is maybe the most important solution to start with when building an ad-supported streaming service. There are two players that have global streaming features and many capabilities, and that's Comcast's Freewheel and Google Ad Manager."
CNBC reported that Netflix is holding talks with Freewheel as well as Google. It's unclear which companies have responded to the RFP. Netflix and Google were not immediately available for comment. Netflix's ad product is expected to launch at the end of the year.
Mel Selcher, LinkedIn's chief marketing and communications officer, told Insider, 'Careers are a team sport' during our video interview at the Palais
Ryan Reynolds loves making ads
How did actor Ryan Reynolds become an advertising exec?
The seed of his transformation came during his 10-year journey to make the movie "Deadpool," he told a packed house inside the Lumiere Theatre during Cannes Lions.
Reynolds used innovative marketing — including leaking test footage — just to get the movie made. On the final day of shooting, he found himself driving home wearing Deadpool's suit so he could use the costume to promote the film ahead of its release.
When the film was a hit, he used some of the money he made to buy stakes in Aviation Gin and Mint Mobile. "Suddenly we were a marketing firm and we were having the time of our lives," he said.
Reynolds sold his company, Maximum Effort, to adtech company MNTN last year. As chief creative officer of the business, he plays a hands-on role and was in Cannes for meetings with brands and partners.
His advertising philosophy is to move fast and enjoy the work: "Ads should be fun! They're ads!"
Dua Lipa performed at Spotify Beach ... and was beamed to people's kids around the world
Dua Lipa performed at Spotify Beach on Tuesday night at Cannes Lions and drew a predictably huge crowd.
For sure, some of those attending might have preferred to be in bed after a long day at Cannes. But why pass up an opportunity to show your kid how cool you are?
One dad told Insider he was attending primarily to beam the show by phone to his child at home.
That little Lego figurine she's holding? It's her business card.
It's true!
Julia Goldin, CMO of Lego, joined Insider at the Palais for a video interview and spoke about how critical creativity and imagination are for tackling today's global issues.
From Insider's Most Innovative CMOs list: Carla Hassan, JPMorgan Chase
Google shares news about inclusion
Google's chief marketing officer, Lorraine Twohill, was asked what her biggest industry challenges are and responded, "We've had a decade of digital transformation in two years. What does that mean for all of us?"
Twohill was hosting a press breakfast on Tuesday centered on Google's inclusion efforts, which involve addressing diverse viewpoints from in front of and behind the camera.
Twohill responded with a litany of gnarly topics that are keeping the marketing community up at night.
When asked about current challenges, Twohill said, "DEI writ large is one of our biggest challenges. It's a big topic at Cannes this year to get this right. Sustainability is another one, we have to help agencies and not pass the burden on. Creative in a post-pandemic world, in a world of uncertainty and the war in Ukraine, to potentially a global recession … the changing face of media, and really where do you find today's consumer?"
Google unveiled a new resource for media and advertising executives to help improve representation. The website is www.google.com/all-in. Twohill was joined by KR Liu, head of brand accessibility at Google (on screen), a live transcription screen, and a sign language interpreter. Google this year is Cannes Lions' first-ever accessibility partner.
AB InBev CMO Marcel Marcondes joined Insider on the terrace at the Palais press center
Spotted at Google Beach: Doni Aldine, founder and editor-in-chief of Culturs Magazine, and her colleague, Andrea Bazoin
Culturs, which launched seven years ago, is a global multicultural magazine focusing on an audience of "third culture kids" and nomads — individuals who do not call one place "home".
Paris Hilton, Naomi Campbell, Mark Ronson, and more flock to the Croisette for events from Spotify, Snapchat.
After a two-year hiatus, Cannes Lions proves once again that it can be a draw for A-list stars.
Before the festival even formally kicked off, Paris Hilton, Naomi Campbell, and Jared Leto were spotted at a private dinner hosted by Snap CEO Evan Spiegel and British Vogue editor-in-chief Edward Enninful.
The event was a celebration of the companies' Cannes exhibit, "Redefining the Body," where high-end brands including Gucci and Balenciaga turned their goods into looks that attendees could try on virtually using Snapchat's AR technology. Hilton was among those to check out the exhibit during the private preview event.
Attendees at a Monday night event in the Snap and Vogue space danced to a DJ set from Mark Ronson.
Spotify is also expected to draw a star-studded crowd with its three-night beach concert series. Night one featured performances by DJ Pee.Wee (aka Anderson .Paak) and Kendrick Lamar — with Campbell, Michaela Coel, Winston Duke, and Conor McGregor among the attendees. Dua Lipa, Post Malone, and The Black Keys will perform over the next two nights.
Spotify also hosted a more intimate event on Monday evening that featured a performance from Marcus Mumford and drew the likes of Elizabeth Olsen, Maisie Williams, and Jemele Hill.
Also expected to appear this week are Ryan Reynolds and Issa Rae, both speaking as part of the official Cannes Lions festival program.
Tuesday morning at the Palais press center. First video interview of the day is Jonathan Adeshek, chief communications officer and SVP of marketing and communications at IBM.
Cannes Lions opened officially on Monday with serious business – the war in Ukraine.
Chess legend and democracy campaigner Garry Kasparov delivered a plea to advertising industry delegates not to let Putin win, to help keep public pressure alive, and to push politicians act to fight Russian aggression.
Kasparov drew parallels between chess and the politics involved in Ukraine.
"I wish it would be a game of chess, because that is played by rules. Here it's not opposite powers and opposite values. We have freedom, life, and love versus killing, death, and hatred — and this is not chess because unlike chess there is no draw or conquest. The outcome of this war is very simple: You either win or lose. So let us fight and so, we must win. Glory to Ukraine."
Kasparov, a longtime critic of the Russian president and the founder of Renew Democracy Initiative, said Putin is hoping the public will grow tired of high gas prices. Kasparov urged attendees to keep up the pressure.
He also said that allies have been slow to move weapons to the Ukraine, which is outgunned by Russia, 10 to one. "We have to respond," he said.
When asked in France about whether getting too involved in the Ukrainian war risked provoking cyber attacks, Kasparov responded that citizens would still wake up to their croissants.
Underscoring the devastation, Kasparov displayed a powerful photo of a young girl in a red evening dress standing against the backdrop of her former school, now a heap of stones.
Kasparov's packed session included a video message from the Ukrainian Foreign Minister, Dmytro Kuleba. "This is what the world needs now — effective and creative ways to describe the problems we are facing and the entire world is facing," Kuleba said. "Russian propaganda is strong but I firmly believe that your creativity is much stronger."
The keynote was introduced by PR CEO Richard Edelman, who described some of the efforts the marketing industry is already making — such as moving to staff to safe locations. Edelman also made a call for the industry to unite. "Regain the Ukraine is just a dream so far, but it has to come true. All of us in the marketing community need to come forward with ideas and passion."
Edelman, an influential executive and frequent speaker at the World Economic Forum, said his PR agency would work with the Ukrainian government to coordinate ideas. He suggested initiatives such as supporting a fact-based media industry and helping to train women left at home.
Another idea was to invest in a production hub in Kyiv called the "Freedom Center" and to provide cause-related marketing funds to support the cultural industries.
Highlighting one ray of hope, Edelman mentioned that the Odessa Opera House had opened for the first time since the Russian invasion for a production.
Flight delays and lost luggage made for a tough start to Cannes for many delegates
Airline chaos and raging hot temperatures in Cannes threatened to put a crimp on the first day of proceedings at Cannes Lions.
Many attendees flying in from Europe, the States and other points around the world have been snarled in the chaos at London's Heathrow airport. Scores of flights have been cancelled and bags separated from attendees, leaving Cannes participants liberated from the high fashion stakes typical of Cannes. Bloomberg reported Monday that Heathrow had asked airlines to cut flights in response to a malfunction that delayed baggage.
Amazon planned a media preview of its huge new set-up at the Cannes port, but just a trickle of reporters were on hand on Sunday night to hear Amazon's VP global ad sales, Alan Moss, talk up the location's outdoor air conditioner and sprinkler system to cool guests. The temperature registered 29 centigrade or 84 fahrenheit, leaving many battling the heat on the streets.
Spotify's CEO Daniel Ek cancelled his conversation on Monday, for unknown reasons, while others such as a T-Mobile marketing manager took to Twitter posting a photo of a clicker to keep track of all the canceled flights derailing Cannes Lions attendees.
Javiera Wuth from Chile at an event during Cannes Lions 2022
Javiera Wuth from Chile is part of the Cannes Lions "See It Be It" track of women who are breaking barriers. Wuth is helping to rewrite the constitution of her country to include equality for women.
Insider ran into Wuth at the Majestic Hotel where she was dining with 20 women who were selected out of 800 entries to join the program, which highlights women's work in the field.
"Currently I'm working as a freelancer. We are changing the constitution in my country, so I'm working on this campaign," Wuth said. "We had a dictatorship back in the '80s, so we are changing it. It will be the first constitution for equality that guarantees equality for men, women but it is written for both equally."
Wuth added, "I am here in Cannes with 'See It Be It,' for females in creativity to change the historic gap. There's not many women in the industry. Where I came from, I am the only woman in all the groups in McCann, Ogilvy, and DDB — so Cannes Lions is trying to do something about that, inviting all of us from all over the world. We are 21 women in 2020, and in 2022 six people joined us."
Wuth is currently based in Chicago. Here's a link to her work.
Reddit dives into the hot debate over whether hot dogs are sandwiches
Reddit is inviting Cannes attendees to embark on an adventure.
The social platform has built a clubhouse, dubbed the Reddit Explorers Club, where it is encouraging festival goers to be transported into some of its most popular online communities.
Visitors view artwork from r/AccidentalRenaissance, which showcases modern photos composed in the historical style, appear in their own "This is Fine" meme, and play an arcade game that rewards knowledge of Reddit acronyms.
The two-story space also features a rooftop lounge where Reddit will be hosting events throughout the week.
The Reddit Explorers Club is hard to miss along the Croisette. It announces itself with a large screen beaming a hot take for passersby to upvote or downvote. The takes rotate every hour and were sourced from some of the most hotly debated topics on the platform, said Will Cady, the head of Reddit's KarmaLab, who toured journalists through the space on Monday morning.
During the tour, the screen read, "Waffles are just grilled pancakes." Other topics likely to be covered include whether hot dogs are really just sandwiches and the Cannes-appropriate question of whether good creative is essential to good performance.
Visitors to the space should, however, be somewhat cautious as they explore all the subtle Reddit references. If they're not careful, they just might get Rick Rolled. The surprise is something the event marketing team worked closely with Rick Astley's team to make happen.
A sustainable green feature
When we interviewed Randi Stipes, CMO of The Weather Channel, she pointed out that the wall behind her was not only made of real plants, but that they were locally sourced — and designed to be distributed for re-use after the festival.
During our interview, Artsy CMO Everette Taylor revealed how Insider changed his life.
In May 2019, Insider published an article about a cool startup called ArtX, founded by entrepreneur Everette Taylor.
That article caught the eye of the then-CEO of Artsy, an online art marketplace that connects buyers to artists around the world. Some seven months later, Taylor started his job as the company's new chief marketing officer.
This post has been updated to add a more precises descriptor of the company.
It's out — Insider's 2022 Most Innovative CMOs list is here.
Our first CMO interview of Cannes Lions was with Everette Taylor, CMO of Artsy, the online art marketplace.
Group Black, Dentsu Media, and Adweek panel discuss investing in diversity in opening session at the Equality Lounge
The Female Quotient's Equality Lounge venue was host to an opening night Cannes conversation on investing in diversity, featuring Group Black co-founder Travis Montague and Doug Rosen, CEO of Dentsu Media. The panel was moderated by Adweek's new chief content officer, Ann Marinovich.
The panel discussed the founding of Group Black and its partnership with Dentsu, and its mission of investing in Black-owned media and creators, including Essence and Black Girls Eat.
Montague talked about the investment priorities for Black-owned media, explaining that it's about building out systems for companies to produce and distribute content at scale.
"Generally speaking they needed the same things — one, scaled content production, two, media and entertainment distribution, and lastly technology and things like measurement and infrastructure," he said. "It's not just the money."
3 top insights:
- Investment takes many forms. Companies should consider more favorable payment terms — like payment of invoices in 30 days. Those structures can really help diverse businesses be more competitive.
- Media metrics need to evolve to encompass the impact of Black-owned media and creators. Traditional metrics of success are not necessarily capturing the total value.
- Content from Black creators reaches everyone, not only the Black community.
The view from the balcony at the Female Quotient's Equality Lounge at the Hotel Martinez. The Female Quotient activates at global events like Cannes Lions, as well as the World Economic Forum, CES, and more. Its mission is to convene thought leadership on topics related to gender, racial, and social equity.
Here's a rundown of the latest Cannes Lions Awards shortlists
During the past week, armies of Cannes Lions jurors have been holed up in conference rooms around the Palais, judging the awards that give us the raison d'etre for being here in the first place.
Some of the shortlists were announced this morning, and here are links to the full details:
- Outdoor — jury president, Eugene Cheong, chief creative officer, DDB Asia
- Print and publishing — jury president, Natalie Lam, chief creative officer, Publicis Groupe APAC & MEA
- Radio and audio — jury president, Mariana O'Kelly, global executive creative director, Ogilvy
- Innovation — jury president, Cleve Gibbon, CTO, Wunderman Thompson
- Glass: the Lion for Change — jury president, Colleen DeCourcy, former president, Weiden + Kennedy
- Health & wellness — jury president, Patricia Corsi, global chief marketing and digital officer, Bayer Consumer Health
- Pharma — jury president, Brett O'Connor, executive creative director, VCCP Health
- Titanium — jury president, Rob Reilly, global chief creative officer, WPP
Where is the Amazon Port? It's at the actual port.
As Insider reported earlier this month, Amazon is going big at Cannes Lions this year, taking over the port with a huge activation that will include everything from morning workouts to game nights and concerts.
"They are embracing not only the C-suite, which lots of companies do, but they are smart enough to understand the day-to-day decisions are made by the younger set — the media buyer, the brand manager, the planners," Advertising Week Global CEO Matt Scheckner told Insider in a previous interview. "They recognize the importance of connecting and building their brand and their business by engaging with younger people."
With set-up still underway, though, I had a hard time finding anyone who knew where it was going to be. "I know I'm going there," said one guy, with a Cannes Official badge.
Registration is open, 8 a.m., Sunday, June 19. No lines ... yet.
Palais de Festivals still a work in progress as it prepares for day 1 on Monday, June 20
Reddit promises a 'surreal, custom-built clubhouse for all festival goers'
Even as festival preparations are still being completed, Reddit's brand is already visible all along the Promenade de la Croisette.
The platform's three Explorers Club base camps will feature hangouts, speakers, and product demos to show advertisers how to connect with its audiences.
Putting final touches on Twitter beach on Saturday, June 18
Carlton closed for renovations
No breakfasts on the InterContinental Carlton terrace this year, as the landmark hotel is closed for renovations until 2023.
Carlton Beach Club remains open, however.
READ MORE ARTICLES ON
Popular Right Now
Popular Keywords
Advertisement