CMOs are under increased pressure to grow their brands while reaching new audiences.
The role of chief marketing officers is only getting harder.
They're increasingly responsible for proving growth at their companies by boosting consumer spending, reaching new audiences like Gen Z, and using emerging technologies like generative AI and cookieless tools.
Business Insider's annual list of the "Most Innovative CMOs" spotlights CMOS rising to these challenges. This year's 34 CMOs came from nearly 80 nominations from their peers and industry experts.
This year's CMOs include executives from big brands like Disney, Chipotle, and PepsiCo; direct-to-consumer names like Bobbie; and tech companies like Workday and Kraken Digital Asset Exchange.
Here are Business Insider's 2024 "Most Innovative CMOs," listed in alphabetical order by last name.