JetsetChristina
Christina Vidal is a travel influencer known as JetsetChristina online.
- Instagram influencers and YouTube creators who earn money through sponsorships are facing a decline in business due the coronavirus outbreak.
- In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry.
- The report found that despite increased social-media usage, the prices paid per post on all social media may fall dramatically in the short term, and continue to drop depending on the length of the coronavirus and its overall impact.
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Instagram influencers and YouTube creators who earn revenue through brand partnerships are facing a decline in business due the coronavirus outbreak.
In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus outbreak could have on the influencer-marketing industry.
Izea surveyed 949 US internet users on how consumer behaviors could change with social distancing and a likely economic downturn, and turned the insights into a 68-page deck on how the industry might change in the next few months.
The report found that despite increased social-media usage, the prices paid per sponsored posts on all social-media platforms may fall dramatically in the short term, and continue to drop depending on the length of the coronavirus pandemic and its overall impact.
As brand deals get put on hold, influencers and marketers should consider mixed influencer compensation models and revised structures to manage costs and improve overall return on investment, Izea advised.
Here are the 5 key takeaways:
