Good morning and welcome to Insider
First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA
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'It's our Y2K': Advertisers are freaking out that Apple's privacy changes will make it harder to tell if their ads are working
- Tanya Dua spoke with advertisers about how Apple's imminent privacy changes will upend app advertising.
Apple 's changes could especially impact direct-to-consumer advertisers' ability to measure their advertising.- Many expect brands to go back to old-school advertising techniques like geo matched-market testing.
Read the story.
The Wall Street Journal is revamping its digital strategy to get more traffic - and it's creating tension among some reporters
- Steven Perlberg reports that the Journal has pushed its staffers to produce more SEO-driven content to lure in new readers.
- Louise Story, chief news strategist and chief product and tech officer, is leading the effort.
- Some staffers have pushed back about having to write more about trending topics.
Read the story.
Top 18 boutique PR firms that are winning big clients like Lancôme, Walmart, and T-Mobile
- Boutique firms with 25 or fewer employees and annual revenue below $10 million form the backbone of the PR industry.
- For clients, boutiques can offer low costs and senior-level attention.
- Insider identified 18 top boutique PR firms across categories, including finance, tech, and luxury.
Read the story.
More stories we're reading:
- Jay-Z is joining mobile payment giant Square after it acquires Tidal for $300 million - here's what the superstar musician will do in his new leadership role (Insider)
- SPACs are taking over the stock market. Here's an easy guide to the journey they take from start to finish. (Insider)
- Amazon names a new fashion boss as Christine Beauchamp moves to bigger role amid largest executive reshuffling in history (Insider)
- Remaining Condé Nast perks dry up as budgets stretched 'globally' (WWD)
- WarnerMedia CEO on HBO Max's upcoming ad-supported option: 'Most people…are not wealthy' (The Wrap)
- The Trade Desk stock drops 20% in two days after Google clarifies ad-tracking policy (CNBC)
Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.