Ogury
Thomas Pasquet, co-founder and co-CEO of Ogury.
- Five-year-old Ogury has raised $50 million to help marketers prepare for data privacy laws like the upcoming California Consumer Privacy Act.
- The firm sells consent-management software that apps use to collect consumers' consent to show them ads. It also sells ad-targeting data to advertisers.
- Thomas Pasquet, cofounder and co-CEO, said that Ogury is working on a product that will let consumers pay for content through money or data to access a publisher's content.
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Ogury, an adtech company that sells software to help publishers and advertisers collect data, has raised $50 million led by private equity firm Idinvest Partners as the ad industry grapples with new privacy laws. The new round brings the total raised by the London-based firm to $92 million.
Ogury sells consent-management software that apps use to get consumers' consent to share their data in order to view the apps' content. Ogury then sells that data to advertisers for targeting. The company's clients include game publisher IsCool, music-streaming app Audiomack and advertisers like Ralph Lauren and Bose. According to Ogury, 50% of consumers opt-in to share their data.
Thomas Pasquet, cofounder and co-CEO, said the new funding would be used to invest in the US as marketers prepare for the upcoming California Consumer Privacy Act that will restrict how marketers use data to target ads. Ogury also plans to open overseas offices in areas like Asia and create new data-privacy products.
"The entire industry is just waking up from the GDPR hangover and not realizing that CCPA is around the corner," he said. "We're aiming to build the first company where advertising is chosen and not imposed on users."
Ogury is working on a product to open up new revenue streams for publishers
In the first quarter of next year, Ogury plans to launch a product that would allow publishers let users opt out of advertising if they pay for content with money or data. The product will also help publishers collect consent from users who view ads instead of paying.
Pasquet wouldn't share Ogury's revenue but said that the company made $100 million in 2018. This year, the firm will increase revenue by double digits, he said. Ogury has 400 employees and plans to add another 100 next year.
Pasquet also hinted that Ogury was open to acquiring other adtech companies.
"If we see a company that fits perfectly in our roadmap, we can choose to either build or buy it," he said.