- Barry Diller's IAC is spinning off its dating sites business Match, which will leave media properties as a bigger part of the remaining company.
- Those include College Humor and Dotdash, a collection of 11 service-oriented sites like Verywell, The Balance, and Lifewire.
- At a December 4 presentation to investors, Dotdash laid out its business case.
- Dotdash has been on an acquisition spree lately.
- Dotdash said it's one of the fastest growing publishers online, with healthy profit margins, and is giving established brands a run for their money in certain categories, and diversifying beyond advertising.
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Barry Diller's IAC is spinning off its dating sites business Match, which will leave media properties as a bigger part of the remaining company.
Those include College Humor and Dotdash, a collection of 11 service-oriented sites like Verywell, The Balance, and Lifewire.
At a December 4 presentation to investors, Dotdash CEO Neil Vogel laid out the business case for his company, which has been on an acquisition spree lately, buying niche sites including Brides and Liquor.com.
Dotdash said it's one of the fastest growing publishers online, with healthy profit margins, and is giving established brands a run for their money in certain categories like health, finance, and home.
It's laid the groundwork to expand into the lucrative beauty advertising category and take on Condé Nast and Hearst, with the acquisitions of Byrdie, Brides, and MyDomaine.
The bulk of its revenue comes from advertising, but commerce is a growing part of the mix, accounting for about one fourth of revenue.
Scroll down to see how Dotdash is positioning itself to advertisers and investors: