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6 ways marketing is evolving with current trends and thriving, according to CMOs at Cannes Lions

Julia HoodJun 21, 2023, 20:21 IST

Cannes Lions International Festival of Creativity 2023

Insider is interviewing of dozens of CMOs this week at the Cannes Lions International Festival of Creativity 2023.
These six CMOs told us about some of the positive things they are seeing in their brands and the broader marketing world.

Cannes Lions has been trying to improve diversity, and it seems to be working.

Najoh Tita-Reid, global chief marketing officer, LogitechInsider

Some advertising budgets are actually increasing.

Tim Mapes, chief marketing and communications officer, Delta Air LinesInsider

TikTok works — for the right brands.

Samantha Maltin, EVP, chief marketing and brand officer, Sesame WorkshopInsider

CMOs are transforming into chief growth officers.

Remi Kent, CMO, Progressive InsuranceInsider

Tighter marketing budgets can promote focus, and drive results.

Sweta Patel, VP, growth marketing and merchandising, RokuInsider

AI presents opportunities to create brand content at scale.

CMO, MassMutualInsider

CNN's Chris Licht is out after a year of crisis — these 14 top execs are charged with carrying the network forward while Warner Bros. Discovery searches for its new CEO