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6 pitch decks that music and audio startups used to raise millions from top investors

  • Audio startups are changing how music and sounds are created, distributed, monetized, and consumed.
  • A flurry of new companies have emerged to help artists and other audio creators build businesses.

Innovation in music and audio has been on the rise as tech startups develop new ways for users to create, distribute, and listen to sounds.

Some tech companies, including major social-entertainment apps like TikTok and YouTube, are making it easier for new (and legacy) songs to get discovered. TikTok even has an in-house team dedicated to building sound-editing tools, an increasingly popular element in videos on the app.

Gaming and fitness platforms like Roblox and Peloton have introduced new environments for artists to reach fans. And a new crop of startups are building features that are shifting how audio is experienced and monetized.

Stationhead, for example, created a group-listening platform that enables artists and fans to stream songs together. The upstart Mayk.it built an app that makes it easier for the average person to create their own audio tracks. And some startups like blockchain-based platform Royal are enabling fans to fund new music in exchange for a percentage of future royalties for a song.

Read Insider's full list of 14 music startups helping artists, labels, and other creators grow their businesses, as technology shakes up the industry

Investors have poured millions of dollars into audio startups over the last few years. The category has drawn funding from institutional firms like Softbank Ventures Korea, record labels like Sony Music, and in one less conventional instance, the Arizona State Lottery.

Insider spoke to six audio-startup founders who've raised money in the past couple of years about their fundraising process. They each shared the pitch decks they used to win over investors.

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