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Dan Whateley,Sydney Bradley,L…
Lara O'Reilly
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Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots
Substack's "Stacked Debates" events feature creators and foster dialogue. The platform is looking t…
Sydney Bradley
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…
Lara O'Reilly
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
How Discord is laying the groundwork for ads to make as much revenue as subscriptions
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to …
Lara O'Reilly
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…
Dan Whateley
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
New York mag has hired a top law firm to investigate the Olivia Nuzzi-RFK Jr. relationship
New York mag has hired top media law firm Davis Wright Tremaine to investigate the Olivia Nuzzi-RFK…
Lucia Moses
New York mag's Olivia Nuzzi accuses her ex-fiancé of blackmail amid the RFK Jr. scandal
Olivia Nuzzi accused her ex-fiancé Ryan Lizza of blackmail and career threats in court documents. L…
Lucia Moses,Haven Orecchio-Eg…
DirecTV's CEO says its Dish acquisition 'isn't so much about bullying' media giants — but it's definitely about playing hardball
DirecTV and Dish have teamed up since cord-cutting is wrecking their business — and so they can gai…
James Faris
Amazon is jumping into news as it closes in on a deal with Brian Williams
Brian Williams is close to a deal with Amazon to host an election-night special that could mark the…
Lucia Moses
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
David Zaslav risked Warner Bros. Discovery's future by passing on the NBA — and the gamble might pay off
Warner Bros. Discovery likely lost the NBA, but it scored a huge win in its new deal with Charter. …
James Faris
The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…
Lara O'Reilly
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
Paparo confirmed the document's authenticity with two people with direct knowledge of the matter. (…
Lara O'Reilly
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…