Ormax Brand Monitor will track the performance of 16OTT platforms every month using audience research.- OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and
Ormax Brand Rating (a measure of Brand Satisfaction).
OBM is currently tracking the following 16 national platforms in India (in alphabetical order): ALT Balaji, Amazon Prime Video, Discovery+, Disney+ Hotstar, Eros Now, Hungama Play, Jio (TV/ Cinema), Lionsgate Play, MX Player, Netflix, ShemarooMe, Sony LIV, Ullu, Voot, YouTube and ZEE5. New platforms will be added when they are launched. Regional platforms can avail a customised version of OBM for their respective markets.
Speaking about Ormax Brand Monitor,
Every month, OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and Ormax Brand Rating (a measure of Brand Satisfaction). Additionally, the track will cover two new parameters every month, such as quality of UX/UI, genre performance of brands and social media visibility, among others. Subscribers will get access to brand performance by key demographic segments, such as gender, age, markets and audience type (SVOD vs. AVOD).
The first Ormax Brand Monitor report, based on audience research conducted in October 2021, is now available for subscription.