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AdvertisingNewly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet, Sakal Media, etc. to create a scaled-up media buying solution for our customers.At its core, Parva is a technology platform that allows media buyers to reac…
Latest Stories
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The members invited to the Managing Committee will be shortly announced
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
Sony Pictures Networks India and Zee Entertainment announce merger
The merger would bring together two leading Indian media network businesses, benefitting consumers …
The Advertising Club elects Partha Sinha as President
Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President…
Shershaah is the most watched movie on Amazon Prime Video in India till date
Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Google, Facebook to strengthen Advertising Standards Council of India board
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX Joins Advertising Standards Council of India
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
Onboards Reliance as its Digital Media Partner
SonyLIV onboards 50+ brands for India’s tour of England
The intense battle can be watched on August 25th, 2nd September, and 10th September
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
Eurosport India shall be the exclusive pay TV partner in the SAARC countries
SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV is also the streaming partner for India’s tour of England,
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
ZEE Entertainment Enterprises Ltd. announces Q1FY22 Results
Dr Subhash Chandra reveals his plans of venturing into video in digital space
He also revealed that over 91% of his debt to 43 lenders has been settled, and the remaining dues a…
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
He played an instrumental role in drafting national policies on cyber laws and cyber security
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Rohit Gupta has taken on the responsibility of being SPN’s Advisor to the Management and the Board
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
India’s tour of Sri Lanka comprises three ODIs and three T20s that began on July 18 and will go on …
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
The digital content will be linked to LECs core event IPs; brand strategist Shyam Chhabria will lea…
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
The 1st Quarterfinal between Switzerland and Spain was the most watched match of the week with 9.8 …
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020 onboards 7 sponsors