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AdvertisingNewly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet, Sakal Media, etc. to create a scaled-up media buying solution for our customers.At its core, Parva is a technology platform that allows media buyers to reac…
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Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
Bodhi Tree is a strategic partnership designed to invest in consumer technology opportunities in So…
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
How the gaming industry stands to gain from the setting up of the AVGC promotion task force
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn reveals fastest-growing jobs as 82% of India’s workforce considering changing jobs in 2022
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
Some of the leading players like Byju’s, Simplilearn, Unacademy, upGrad and Vedantu among others ar…
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
SPE will hold 50.86% of the company, ZEEL promoters will hold 3.99%, and other ZEEL shareholders wi…
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
The five-year partnership aims at building thought leadership in the human capital space
Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
World Television Day is celebrated on November 21
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
Each product on the platform will be specially selected by BIG FM RJs
ZEEL’s ad revenue sees an uptick by 20.1% in Q2FY22; PAT rises 187.3% to Rs 270.2 crore
ZEEL has released its quarterly earnings report
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
This will be Madhavan's second term as the President of IBDF
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Channels across all languages have reported higher ad volumes over the corresponding period in prev…
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi aims to create awareness about India’s linguistic diversity and the need for brands to commu…
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
The stories of the shows take place in different regions of Maharashtra
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
The pandemic accelerated the organic growth of digital games, mobile app downloads grew by 50% and …
Anupriya Acharya re-elected President of Advertising Agencies Association of India
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry…
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…