As per GroupM TYNY report
Feb 16, 2021
By: BI India Partner
Consumers are more likely to embrace brands who showcase empathy and care about the larger world
One of the biggest indicators of this is the surge in regional language news & content during the lockdown
2021 would smash the adage that Indians don’t pay for content and drive up the subscription for Sports and original content.
During Apr’20, there was an 11 per cent increase in users per week. 66 per cent of new gamers are females and 56 per cent of new gamers are above the age of 45.
More community-led platforms will spur: 4-5 different platforms with a 100 Million plus user base predicted
Podcasts have grown manifold in 2020 and the MAUs are already where social media was a few years back
Leaders are aggressively deploying new tools, data & cloud infrastructures
OTT ads will continue to have a lion's share in programmatic spends & will bring incremental budgets from the traditional TV pie
Marketers will need to think like DTC brands; embrace new technologies and personalised messaging
Brands need to embrace AI to boost personalisation at scale