Sep 6, 2021
By: karuna.sharma@timesinternet.in
Among the advertisements that featured during the 2020 games, around 31 percent ads featured Indian Olympic stars. Shooter Manu Bhaker ranked first on the list.
Ace shuttler PV Sindhu made the country proud by becoming the first Indian woman to win two Olympic medals. As the country came together to congratulate her on her historic achievement, brands also made a beeline to associate with Sindhu
Indian freestyle wrestler from Haryana became a national hero in a night after he won the bronze medal at the 2012 London Olympics. He ranked third on BARC's list in terms of most visibility on TV.
Wrestler Bajrang Punia, who won the bronze medal, is now the face of brands like Asics, Optimum Nutrition, Thums Up, among others.
Among the most visible Olympians in TV ads during the 2020 games, Indian archer Deepika Kumari ranked fifth.
C.A. Bhavani Devi, India’s first woman fencing champion to qualify for Tokyo Olympics 2021., was one of the popular faces on TV during the tournament. She featured in Rin's TVC
According to CA Knowledge, Mary Kom's net worth is Rs 7 crore. She is associated with 25 brands including BSNL, Nestle Every Day and Herba Life Nutrition. She was Puma's brand ambassador in 2019
Table Tennis Star Manika Batra featured in Tanishq's advertisement
Hockey player Rani Rampal, who made her India debut at the age of 14, had a strong visibility on TV during Tokyo Olympics 2020