Nov 10, 2021
By: karuna.sharma@timesinternet.in
Bollywood star Ranveer Singh was on top with an 11 percent share of ad volumes during Indian Premier League 14. According to Duff & Phelps, he was valued at USD 102.9 million in 2020.
The number of Sports personalities grew by 38 percent during 60 matches of IPL 14 compared to IPL 13. Captain of CSK the top sports celebrity this year with a 9 percent share.
Bollywood's Shahrukh Khan featured in more than 7 percent of IPL ads this year.
Jim Sarbh, who was recently seen in CRED's ad campaign, had 4 percent in TV ads during IPL.
Credit: CRED
With a brand value of USD 237 million, Virat Kohli was the most valuable celebrity in India in 2020. During IPL 2021, he was the fifth most visible celebrity with a 4 percent share in TV ads.
More than 3 percent of advertisements during IPL 2021 were endorsed by Salman Khan.
Ajay Devgn also had a 3 percent share in IPL ads this year and the total share of celebrity-endorsed ads was 57 percent.
Bachchan was the eighth-most visible celebrity during IPL 2021 with a 3 percent share.
Entrepreneur and Former Indian Cricketer Virendra Sehwag was seen in 3 percent of IPL ads.
Gold medalist Neeraj Chopra, who won millions of hearts with his memorable performance in CRED's ad campaign, had 3 percent share during IPL 2021 TV ads.
Credit: CRED