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AdvertisingWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
- With IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the disproportionate investments and costs required via sponsorships, TV airtime, or digital live-match ads.
- For brands on a strict budget, Mobile-based Audience Buys is the answer, writes Vasuta Agarwal, Ma…
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