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AdvertisingMass X-odus: What are the controversial changes on X that are driving users away?
- Privacy Concerns: By continuing to use X, users implicitly agree to have their data — personal photos, creative work, and more — used for AI training. Artists and creators fear their intellectual property could be exploited to develop AI tools that might one day replace human creativity.
- Legal Implications: Disputes over the new terms will be handled in t…
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Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Here's what consumers are expecting from the upcoming budget
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn reveals fastest-growing jobs as 82% of India’s workforce considering changing jobs in 2022
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
Some of the leading players like Byju’s, Simplilearn, Unacademy, upGrad and Vedantu among others ar…
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Some insights on the future of the Indian gaming landscape in the new year
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
Why experts feel 2022 could be a big year for Radio in India
A few predications for where the Radio industry is headed in 2022
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
The industry is set to grow to $55-70B by 2030 at a CAGR of 9-11%
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Technology: Helping take culture and heritage to the next generation
'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
SPE will hold 50.86% of the company, ZEEL promoters will hold 3.99%, and other ZEEL shareholders wi…
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
Marketing Analytics services accounted for 52% of the total Indian R&I industry revenues
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT's next offering Whistleblower will launch on December 16
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
71% of Indian marketers budgets set to increase in 2022: DCMN Report
62% of Indian marketers are more focused on long-term branding efforts
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
The five-year partnership aims at building thought leadership in the human capital space
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
Advertisers beyond Top 10 register strong growth over 2020