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AdvertisingNewly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet, Sakal Media, etc. to create a scaled-up media buying solution for our customers.At its core, Parva is a technology platform that allows media buyers to reac…
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4 mins read
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn reveals fastest-growing jobs as 82% of India’s workforce considering changing jobs in 2022
3 mins read
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
Some of the leading players like Byju’s, Simplilearn, Unacademy, upGrad and Vedantu among others ar…
9 mins read
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Some insights on the future of the Indian gaming landscape in the new year
3 mins read
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
3 mins read
India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
3 mins read
Why experts feel 2022 could be a big year for Radio in India
A few predications for where the Radio industry is headed in 2022
5 mins read
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
4 mins read
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
The industry is set to grow to $55-70B by 2030 at a CAGR of 9-11%
7 mins read
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
3 mins read
Technology: Helping take culture and heritage to the next generation
'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…
4 mins read
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
SPE will hold 50.86% of the company, ZEEL promoters will hold 3.99%, and other ZEEL shareholders wi…
3 mins read
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
9 mins read
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
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November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
2 mins read
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
Marketing Analytics services accounted for 52% of the total Indian R&I industry revenues
4 mins read
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT's next offering Whistleblower will launch on December 16
9 mins read
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
2 mins read
71% of Indian marketers budgets set to increase in 2022: DCMN Report
62% of Indian marketers are more focused on long-term branding efforts
2 mins read
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
6 mins read
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
1 min read
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
2 mins read
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
The five-year partnership aims at building thought leadership in the human capital space
2 mins read
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
Advertisers beyond Top 10 register strong growth over 2020
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Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
World Television Day is celebrated on November 21