Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home

• Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug.
• In a series of light-hearted advertisements, these endearing characters convey a very important message.

In these trying times of social distancing and stay-at-home lockdowns, citizens have been confined to their homes and are completely dependent on telecom networks to study, work, access essentials, source information and entertainment.

Vodafone has brought its endearing pug and ZooZoos back to convey critical messages on safety and urging customers to carry on daily tasks from home through Vodafone network.

Its three-part public service campaign with ZooZoos aims to reinforce the need for social distancing, urges you to stay wary of fake news, and to wash your hands regularly.

Wash your hands

Follow social distancing

Stay away from fake news

Vodafone also released a new video featuring the pug with #StayHomeStaySafe message.


Telecom networks are the only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. Pug reinforces the importance of staying at home and staying connected with Vodafone in these difficult circumstances. The pug beautifully conveys the message -- ‘Our network is at home with you’.

Explaining the rationale behind bringing back the iconic pug and Zoozoos to convey an important social message, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “In the current circumstances, telecom networks are our only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. While VIL has been going the extra mile to keep the nation connected, we thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected with Vodafone in these difficult circumstances. We felt that these much-loved icons would be perfect to appeal to the emotions of Indians, urging them to stay safe at home and stay busy on Vodafone network.”

Kiran Antony, Chief Creative Officer, Ogilvy India said, "People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from the rest of the ads delivering the same message. With some clever editing, we managed to repurpose an old ad to deliver this important message.”