This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

• A lot of hopes rest on this year's festive season for businesses across the country. With Covid numbers in control, it is expected that consumer sentiments will take a positive turn.
• According to a recent report by Admitad, the festive season is expected to reach Rs 7.9 billion, which will be a 3X growth over last year.
• The report also states that consumers will prefer online shopping to offline shopping thereby increasing the hike in sales during the festival time.

The 2020 festive season has clocked Rs 2.9 billion (GMV) sales for the online brands. This year it is expected to reach 7.9 billion INR and thus increase the growth by over 3X. Most likely, the maximum number of orders across the country will be coming through the categories of Electronics, Fashion, and Apparel, Baby products, Furniture and Homeware.

The electronics category is expected to jump to a 41% rise making the category the most popular among the consumers during the festive season. Fashion and apparel are expected to touch the 33% rise in the market. As work from home continues to be a part of the system, Furniture and Homeware products are expected to grow about 11%.

As per the analysis, consumers will be preferring online shopping to offline shopping thereby increasing the hike in sales during the festival time. As the covid-19 pandemic continues to improve, Indians are excited about the upcoming festival season sales and are surely planning to make a purchase during this time. As per our analysis, the growth during festive season sales 2021 is expected to grow by 14 % compared to last year.

Speaking on the role of the festive season for online brands, Neha Kulwal, Country Manager, Admitad Affiliate India added- “Brands have always looked up to festive season as their prime time to double the sales. An increasing number of brands are becoming more judicious about their marketing spends.

Marketers are going beyond search and social media, and leveraging affiliate channels to reach their target audience. Over the years, we have witnessed brands using the Admitad Affiliate network to drive sales, generate revenues and this can play an even more significant role in the upcoming festive season as brands look to strengthen their online presence and drive growth.”

Furthermore, we have also witnessed a fair growth in gifting products, Jewellery, and IT Softwares categories which open up new monetization opportunities for publishers during the festive sale. Since consumers spend a lot of time online, and internet usage can prove to be a big shot for brands targeting audiences on various platforms available like telegram, loyalty platforms, cashback and coupon websites which can be an effective source of driving traffic to the brand’s website and generate their revenue.

Brands can find the pool of such traffic sources under the umbrella of affiliate marketing. With the festive season round the corner, brands are strateging their marketing plans and publishers are looking for an opportunity to monetize through various channels. On the whole, things are looking positive and this festive season can be one of the biggest among all festive seasons.