The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om

• Cult.fit gives a twist to Om Shanti Om because Picture abhi baaki hai mere dost!
• Played by Sayani Gupta, Shanti rescues Om in this advertisement.

Cult.fit is back with their ad campaign - ‘Fitness is not an option.’ This time, it gives a twist to Om Shanti Om.


Rejecting the traditional damsel in distress routine, this Shanti doesn't wait for a hero to rescue her. She can take care of herself, thanks to her Cult.fit classes. In this advertisement, actor Sayani Gupta plays Shanti and Naveen Kasturia can be seen as Om.

The new ads released by Cult.fit under the campaign 'Fitness is not an option' encapsulate its core message that fitness is a necessity and should be made a top priority by people across all ages and fitness levels. Through humour, the ad films will showcase an alternate storyline where the protagonist of the films will be escaping rebirth thanks to better fitness levels compared to the original characters. By creating humorous spoofs of iconic scenes from these movies, Cult.fit aims to land its key message in a manner that is relatable and highly entertaining.