Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

• ASCI has released a list of influencers and brands that failed to comply with its influencer marketing guidelines.
• Ranveer Singh, Jacqueline Fernandez, and 26 others didn't comply with disclosure labels on the first instance and on subsequent routine checks.

The Advertising Standards Council of India (ASCI) launched the Guidelines for Influencer Advertising in Digital Media on 27th May 2021 to ensure transparency of branded promotions on social media by influencers. The guidelines came into effect from the 14th of June, 2021. ASCI has now released a list of influencers and brands that are in breach of its Guidelines for Influencers Advertising in Digital Media.

Ranveer Singh, Jacqueline Fernandez, and 26 others didn't comply with disclosure labels on the first instance and on subsequent routine checks.

As On Jan 2022

#	Brand	Influencer Name	Social Handle
1	'Aveda' available at Nykaa E-Retail Private Limited	Ms. Sonam Babani	fashioneiress
2	'Aveda' available at Nykaa E-Retail Private Limited	Ms. Karishma Sakhrani	karishma_sakhrani
3	Art Hue by Shubha Jain	Ms. Ofelia	ofeliasarkar
4	Blissclub Fitness Pvt Ltd - Myblissclub	Ms. Sonam Babani	fashioneiress
5	COLORBAR COSMETICS PVT LTD - COLORBAR	Ms. Jacqueline Fernandez	jacquelinef143
6	Cutis Skin Solution LLP - Cutis	Ms. Kanika Mann	officialkanikamann
7	Elysiann Glorry	Ms. Tashveen Sehgal	tashveensehgal
8	FAE Beauty Pvt Ltd. - GLAWS gloss	Ms. Sonam Babani	fashioneiress
9	Fugazee - Fugazeeinc	Mr. Sajid	saaj07
10	Icestasy Projects Pvt. Ltd. - Trayog	Ms. Anaghaa Bhagare	anaghaa_atul
11	JEWELFORHER	Ms. Saaniya Chaudhari	saaniyachaudhari_official
12	Kama Ayurveda	Ms. Sonam Babani	fashioneiress
13	M/s Land of Beauty India LLP - 3AM	Ms. Nidhhi Agerwal	nidhhiagerwal
14	Malabar Gold & Diamonds	Ms. Tashveen Sehgal	tashveensehgal
15	Manyavar Creations Private Limited - Manyavar	Mr. Ranveer Singh	ranveersingh
16	MYFITNESS - Myfitness Peanut Butter	Ms. Jannat Zubair Rahmani	jannatzubair29
17	Myntra Designs Pvt Ltd. - Myntra	Ms. Riya R K	riya_kishanchandani
18	Nykaa E-Retail Private Limited - Nykaa	Ms. Sonam Babani	fashioneiress
19	Poshpride	Ms. Shereen	shereenlovebug
20	Radisson Hotel Group - Meetha Radisson Hotel	Ms. Anushka Sen	anushkasen0408
21	Realme Mobile Telecommunications (India) Private Limited - Realme Pad	Mr. Shlok Srivastava	techburner
22	Renu Manjunath - label_rm	Ms. Urvashi Rautela	urvashirautela
23	ROZE BY SAYA , BEATNIK	Ms. Aakriti Rana	aakritiranaofficial
24	TheHuntFashion.com , Kohar by Kanika	Ms. Kritika Khurana	thatbohogirl
25	Trell Experiences Pvt Ltd-Trell Shop	Ms. Vaishali Thaniga	_vaishalithaniga
26	VerSe' Innovation Private Ltd. - Josh App	Mr. Faiz Baloch	faizbaloch_07
27	Vivo Mobile Communication Co. Ltd. - vivoV21e	Mr. Shakti Singh Yadav	thefebruaryboy
28	Yam India , Jenys Colecao	Ms. Shereen	shereenlovebug

In July 2021, through our partnership with Reech, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, we screened about 5000 posts/stories/ feeds from influencer handles and have completed processing of 719 posts which were considered to be prima facie violations of the guidelines.

Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and stories.

Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and
stories. Out of the 719 posts processed, 577 (80%) influencers voluntarily amended/ withdrew their posts, which is very encouraging.

Out of the remaining 142 complaints, 121 were upheld by ASCI's Consumer Complaints Council and influencers
were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.