Rana Daggubati ventures into content creation with his digital platform South Bay

• The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more.
• South Bay is all set to be launched on November 15, 2020.

Actor, producer and entrepreneur Rana Daggubati has ventured into content creation and has launched his newest platform South Bay - a channel featuring exciting and quirky content for the audiences.

With the aim to create diverse content and a dialogue between the creators and audiences, South Bay will host a varied mix of content, dropping at festivals from 11 am to 1 pm on their YouTube Channel. Right from live chats, snackable short forms, news, music, animation, fiction and non-fiction there is enough and more for everyone.

With their Millennial News segment, they’ll bring the news gaining traction over the Indian internet. Irreverent promises to be a Gamechanger in the Indian animation ecosystem. Their unscripted content includes 2 shows with bonafide South superstars - Coming Back to Life with Lakshmi Manchu and Secret Box with Shruti Haasan that brings together personalities from across the globe for a conversation on life post the pandemic. For the music enthusiasts, Sublime Collective will serve as a 6-month long campaign to promote handpicked independent artists across the country. These segments promise to envelop the audiences with their edgy, engaging and entertaining offerings.

Commenting on this development, Rana Daggubati said, “This is a very exciting time to be a content producer, to innovate, experiment and just create. Audiences are now more receptive allowing creators to go beyond the threshold and bring exciting, fresh, never seen before content. South Bay is just a step towards that vision. We have collaborated with independent talented, vibrant creators and have given them a mainstream platform and with our mainstream talent we are bringing culture focused content, having a healthy mix of both. With South Bay, we want to build a cohesive community and interactive experiences for our audiences.”

South Bay has also collaborated with Triller as their exclusive and official Short form Video content partner. Through cross promotions South Bay and Triller will promote the respective content, programming of every single show will be packaged and uploaded specifically for the Triller format.

Commenting on the partnership, Raj Mishra, Head of Triller India, opined, “We are thrilled to announce an exclusive partnership with Rana Daggubati’s mutli-cultural content platform, Southbay, that brings alive a refreshed outlook of the rich cultural diversity of our country. With Rana Dagubatti’s holistic vision and the synergies shared between Triller and Southbay, we are certain the collaboration will bring in a wave of fresh opportunities for independent creators to showcase their talent. Stay tuned for exciting content!”