- As consumers become more health-conscious, Maggi launches a spinach variant.
- The brand has also launched an ad featuring
Sanya Malhotra and Rajkummar Rao to spread awareness.
The new campaign by MAGGI launching this product highlights how hand-picked spinach has been kneaded into whole wheat (atta) dough and made delicious with a blend of choicest 20 spices and herbs, ensuring consumer delight in every bite.
Talking about the new launch, Nikhil Chand, Director - Foods and Confectionery, Nestlé India said, “Consumers today are actively looking to infuse good-for-me ingredients in one way or another but largely without a compromise on taste. Nestlé’s unparalleled Global R&D expertise, depth of Indian food knowledge and collaboration with spinach suppliers come together to create this exciting new breakthrough by MAGGI. We believe MAGGI Masala Veg Atta Noodles with Spinach is an innovation that is sure to give consumers a delightful surprise in their favourite noodle.”
MAGGI Masala Veg Atta Noodles with Spinach is now available on select e-commerce platforms and your nearest stores in Delhi NCR, Mumbai, Chennai, Bengaluru, Pune, Kolkata, Ahmedabad, Chandigarh, Goa, Hyderabad and Lucknow.