HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL

• The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums.
• However, Sebamed wasn’t given a prior notice by HUL and the arguments will continue today.

After the Bombay High Court restrained Sebamed’s commercials from all mediums, the company has now blamed rival Hindustan Unilever for taking the matter to court without giving a prior notice to Sebamed.

“A suit was filed at Bombay High Court, by Unilever without notice to Sebamed-USV despite the filing of a caveat. The matter was therefore reheard by the Court today after this was pointed out. Arguments are continuing today (13 Jan) and Sebamed- USV continues to diligently pursue its legal rights,” said Sebamed in a media statement.

The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums.

In Sebamed’s advertising campaign, it had claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor Hindustan Unilever offers. It also compared Lux and Pears with Rin, a detergent bar, implying that HUL’s products are inferior to Sebamed.