Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

• Eros Now ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter.
• The OTT platform has now deleted its post and apologized.

Eros Now has released a statement apologising for its posts filled with sexual innuendos around Navratri.


The streaming platform created a furore on social media for its cringe-worthy posts and #boycotterosnow started trending on Twitter.

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Social Media Expert and Brand Consultant Karthik Srinivasan also took to Twitter to ask how were the social media posts approved by the managers in the first place.


While these memes should never been approved by the brand and we are appalled by the distasteful content, #boycotterosnow started trending for the wrong reasons and the conversation derailed from why brands should stop sexualising women to religion bashing.

The Twitterati gave a religious angle to these inappropriate posts. They drew comparisons with Eros Now’s Eid posts and Hindu festival Navratri and were outraged because Muslims weren’t sexualised. They even targeted Eros Now’s CEO Ali Hussein.




The OTT platform has now deleted its posts and apologized.