Brands celebrate Republic Day with patriotic fervour

• This Republic Day, brands are leaving no stone unturned to celebrate our country's diversity and evoke a sense of pride among citizens.
• From limited-edition packaging and social media posts to television commercials, here’s a look at how brands are using this opportunity to connect with consumers.

Over the years, Indian brands have created some of the most inspiring advertisements and campaigns about the country's unsung heroes that truly embody patriotism. On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stands for and will make your heart fill with patriotic fervour.

From limited-edition packaging and social media posts to television commercials, here’s a look at how brands are using this opportunity to connect with consumers:

Parle-G

Parle-G’s Republic Day ad gives a small glimpse into its long journey with the nation, and a bond that has grown stronger over the years.

Godrej Group

Every one of us has grown up singing and listening to the patriotic song ‘Hum Honge Kamyab’. On the occasion of India’s 73rd Republic Day, a rendition of this inspirational song is unveiled - The Bharat Hoga Kamyab Anthem. The music video released by India’s leading conglomerate Godrej Group features frontline workers such as a doctor, nurse, police official, delivery executive, home visit technician (Phlebotomist), security guard, ambulance driver, milkman, municipal body and NGO executives. The film also features individuals who took up unique initiatives for well-being of citizens as we dealt with the COVID-19 pandemic.

Ghadi Detergent

Ghadi Detergent reminds ordinary people of India how they make our country special with their little contributions.

Ambuja Cement

Ambuja brings to life the inspiring story of Saidpur, a village in UP with an unbroken tradition of almost every house sending a soldier to become the Nation’s unbreakable wall. The 2-minute long digital film titled ‘#IndiaSalutesSaidpur’ is set to stirring poetry and visuals that celebrate and salute this village and its remarkable people.

Saidpur is a village that stands apart, with nearly 3,500 veterans in the village, over 1,500 soldiers on active duty. Through an inter college, it prepares the village and district youngsters for the forces, maintaining a proud tradition of defending India since even before independence.


Tata Tea Premium

As India marks its 73rd Republic Day, TATA Tea Premium celebrates the unique diversity of our nation with its latest Desh Ki Jhanki initiative. Drawing inspiration from its state specific packs, each Jhanki(tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture specific to each state. Celebrating the Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique.