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AdvertisingTCS retains No 1 spot as India’s top brand but tech sector takes a hit
- Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.
- Banking and financial services companies including fintechs saw their value swell during the year.
- PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.
- Auto companies made a comeback from Covid-lows with TVS and Mahindra …
Latest Stories
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good
The brand has also created a realistic animation character of GoodDot’s mascot GoodDo - The Goat
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Diljit Dosanjh unveils Coca-Cola India’s new ‘Coke x Meals’ campaign, says “There’s magic when we e…
Reebok launches new campaign to inspire consumers to pursue their passions and celebrate their individuality
Building upon the brand’s refreshed creative direction led by its in-house agency model that deb…
Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market
Mamaearth aims to anchor its presence in the southern market
Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day
Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…
Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way
The new campaign will go on-air across prominent electronic channels and will be complemented by di…
KitKat creates over 12 million unique packs to encourage youth to share a special break with their loved ones
KitKat has created over 12 million unique Love Break packs
Insurtech platform Turtlemint ropes in MS Dhoni as its brand ambassador
Through the campaign, the brand wants to tell consumers across the country to think about insurance…
When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign
Conceptualized by the agency 82.5 Communications, the campaign features Vicky Kaushal and Shraddha …
Muthoot Finance launches new marketing campaign featuring Amitabh Bachchan
The 3-film campaign keeps the Elephant at its center, presenting it as a critical enabler that make…
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreams
The campaign has been conceptualized by McCann India
The World's Top 10 Most Valuable Brands: Brand Finance
These are the world's most valuable brands according to Brand Finance
adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players
With the partnership, the brand aims to inspire the youth and work towards building football from t…
WhiteHat Jr gets Hrithik Roshan to strum the guitar in its latest campaign promoting its live online music classes
The campaign series has been conceptualized by WhiteHat Jr’s brand team and directed by Bollywood d…
Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category
The campaign highlights Xiaomi Smart TV’s hardware as well as software features
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films
The campaign aims to address some of the most pressing misconceptions around inhalers that continue…
Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign
Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts
Meesho targets value-seeking consumers; shares how they can maximise their spends within a budget
Targets three different consumer segments - women, men and young adults
Games24x7 ropes in Hrithik Roshan as the brand ambassador of RummyCircle
Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social…
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
D2C brand Plum ropes in Mithila Palkar as brand ambassador
The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
Unacademy's latest advertisement with brand ambassador MS Dhoni encapsulates his life lessons in a production masterpiece
The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand amba…
7UP's mascot Fido Dido shows how to convert life’s googlies into opportunities in a new ad
7UP's mascot Fido Dido is back