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AdvertisingTCS retains No 1 spot as India’s top brand but tech sector takes a hit
- Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.
- Banking and financial services companies including fintechs saw their value swell during the year.
- PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.
- Auto companies made a comeback from Covid-lows with TVS and Mahindra …
Latest Stories
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
The campaign has been conceptualised by Carlos Creatives
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
The new campaign highlights the endless possibilities that start with entertainment
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo eyes to penetrate into India's Tier 2 cities
Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towar…
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…
Shah Rukh Khan to be the face of online multi-gaming platform A23
Khan will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible …
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Maaza is rejuvenating its purpose – to spread prosperity, and magnanimity among its consumers
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
MX Media and its shareholders will become strategic shareholders of ShareChat
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
The campaign shows professionals using a variety of techniques to climb up the corporate ladder, ri…
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
Scaler kicks off new brand campaign championing 'impact-driven' tech talent
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyed
HDFC Life’s latest advertisement throws a spotlight on how the ‘COVID batch’ students have learnt a…