Nov 24, 2021
By: karuna.sharma@timesinternet.in
Credit: HUL
The most prolific advertiser of October 2021 was the FMCG giant HUL with 29 million seconds of ad volume.
Credit: HUL
Reckitt Benckiser Group, which recently rebranded to Reckitt, maintained its second spot with ad volume of 14 million seconds.
Credit: Reckitt
Godrej Group bagged the third position with 4 million seconds ad volume.
Credit: Godrej One
On number fourth was Procter & Gamble with 4 million seconds of ad volume. The FMCG giant has stayed consistent for the past 2 years.
Credit: P&G
Mondelez's Cadbury India stood fifth 3 million seconds ad volume, same as October 2020.
Credit: Mondelez
E-commerce giant Amazon stayed consistent with its ad volumes in October 2020 and 2021 with 3 million seconds.
Credit: Unsplash
ITC LTD saw a decline this year in its ad volumes. It recorded 3 million seconds in October 2021, whereas it had contributed ad volume of 4 million seconds in October 2020.
Credit: ITC
Beverage brand Coca-Cola India Ltd saw an increased ad volume of 2 million seconds in 2021 compared to 1 million seconds in October 2021.
Credit: Unsplash
Colgate stood at the 9th spot with 2 million secs ad volume.
Tata (G) registered 2 million seconds of advertising volume.