- Cadbury India's
Kuch Khass Hai ad is doing the rounds again. - This time, a 10-year-old boy has recreated the advertisement to garner donations for
SOS Children’s Villages India.
The masterstroke of this rendition however was the end of the film where he is seen calling out the brand Cadbury, to help him raise donations for SOS Children's Villages India.
SOS Children’s Villages India is an independent non-governmental and non-profit organisation working for the holistic development of parentless children, women and children belonging to vulnerable families.
Chatpat took audiences by the storm, with his ‘Chatpat Ka Gyaan’ videos, amassing more than 20k followers in less than two weeks. His videos, which are nuggets of street wisdom, are well appreciated by adults and widely shared by audiences. Last week, he was announced as the brand ambassador of SOS Children's Villages India, and the NGO is the only account that Chatpat follows. The NGO is the country’s largest self-implementing NGO in the domain of holistic childcare and development.
Chatpat is also the one who welcomes you to the interactive donation website. Explaining each program in his own innocent style, and guiding you through the entire process, he makes the donation experience truly unique.