Jan 21, 2022
By: karuna.sharma@timesinternet.in
Digital Service Provider market has been slowly declining for the past three years, said IANS' latest report
In Q2 2021, Spotify owned 31 percent of the global DSP streaming market down from 33 percent in 2020 and 34 percent in 2019.
There is no risk of Spotify losing its leading position anytime soon but the erosion of its share is steady and persistent.
it is still the king of global streaming subscriptions. Its global Premium Subscriber base at the end of Q2 2021 was 165 million, up 20 percent y-o-y.
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In terms of growth, Amazon Music was at 25 percent and Spotify at 20 percent but the standout success story among Western DSPs was YouTube Music.
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As per MIDiA, YouTube Music resonates among Gen Z and younger Millennials, which could be a threat for Spotify as their core base of Millennial subscribers is now beginning to age.
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In the third quarter of 2021, music streaming service Spotify reported 381 million active users worldwide. This marked an increase of over 60 million in just one year.
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As per media reports, Spotify global generated Euro 7.85 billion revenue in 2020, a 16 percent increase y-o-y.
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Source: Company data
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Music streaming service Spotify reported 381 million active users worldwide. This marked an increase of over 60 million in just one year.
Credit: Canva