Jul 22, 2021
By: karuna.sharma@timesinternet.in
Hindustan Unilever spent 15 percent of total ad spends on TV
Credit: HUL
Top 10 advertisers together added 43 percent share of Ad Volumes and Reckitt Benckiser contributed 13 percent to overall spends
Credit: Reckitt Benckiser
It contributed about 2 percent to TV's overall spends in H1 of 2021
Credit: Brooke Bond Lipton India
ITC spent 2 percent on TV advertising
Credit: ITC
Colgate Palmolive India accounted for 2 percent of total ad spends on TV during the period
Credit: Colgate
Cadburys India's advertising on TV accounted for 2 percent of the overall spends in the first half of 2021
Ponds India spent 2 percent on TV ads
Credit: Ponds
Procter & Gamble's spends accounted for 2 percent of the overall spends
Credit: P&G
Godrej Consumer Products spent 2 percent on TV ads
Credit: Godrej
Pepsi company's advertising accounted for 1 percent of the overall spends on TV in H2
Credit: PepsiCo