- The process of matchmaking in India has evolved and how people look at the entire process has changed drastically.
- It is no longer something that parents are forcing their kids into as more and more singles are taking an active interest in the entire process.
Adhish Zaveri , Director – Marketing,Shaadi.com busts a few myths that have always been associated with thematchmaking process .
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Moreover, while matchmaking is still a family affair in India, the survey also revealed that singles are increasingly taking control of this journey. Reflecting in the member split on the platform, 70% profiles are created by the people wanting to get married and 30% are created by parents.
We recently caught up with Adhish Zaveri, Director – Marketing, Shaadi.com who gave us deeper insights into the survey and spoke to us about how the process of matchmaking has evolved over the years.
Watch the conversation here: