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AdvertisingHere's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years, Noise, a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in the smartwatch category.
- Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothe…
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Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…
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As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey
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Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
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From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
3 mins read
Here’s why Tech Burner never bases his content on algorithms or current trends
Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…
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Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Interview: Siddhant Chaturvedi on his latest brand association with Budweiser and current state of …
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2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
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Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…
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Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
On general inflation and consumer sentiment, we stand to benefit purely by virtue of our value off…
4 mins read
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…
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Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
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The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s
The Marvelous Mrs. Maisel transports fans to the time when Tupperware was known for its ‘Patio Part…
9 mins read
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…
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Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
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Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
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Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is working on increasing brand awareness across the country and simplifying consumer experi…
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Tanmay Bhat, Bhuvan Bam, Ranveer Allahbadia and a few other influencers who have turned into investors
Content creators and influencers who have turned investors
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This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…
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India’s power to establish itself as the hub of the creator economy
The Creator Economy refers to all the players that operate in and around the value that is created …
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Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…
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This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
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How BYJU’s aims to provide customised education to 10 million children in India by 2025
BYJU’s has launched a digital film to remind us of the catastrophic education emergency that the pa…