Here is how Bacardi’s focus on content and event marketing is changing

• At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history behind the event
• He spoke about how branded content is Bacardi’s primary way of reaching out to consumers and more
• He further shared the advantages of using music as a medium and idea behind organizing social events such as Casa Bacardi.

Bacardi has launched ‘Casa Bacardi’ – an immersive platform bringing together cultures, creativity and celebrations of freedom and individuality. Through ‘Casa Bacardi’, the brand brings to life its global '#DoWhatMovesYou' campaign, a movement that inspires everyone to truly live in the moment.

At the launch event in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history behind Casa Bacardi and why it renewed its association this time, the advantages of using music as a medium, idea behind organizing social events such as Casa Bacardi, and how Bacardi’s focus is changing in terms of marketing and advertising.

The brand spends most of its marketing monies on influencer marketing and digital storytelling. Goenka said that branded content is Bacardi’s primary way of reaching out to the consumers.

Watch the interview here to know how Bacardi’s content plan is changing: