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Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years, Noise, a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in the smartwatch category.
- Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothe…
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Pankaj Tripathi, Anushka Sharma, Deepika Padukone & other celebrities who have recently invested in businesses
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Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
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Here’s how Britannia is strengthening its Dairy portfolio
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Today 20 million consumers trust us, we aim to at least double this number in the next 12-18 months: Rahul Deorah, apna.co
Rahul Deorah tells us how he plans to achieve his ambitious plans for the platform
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
OYO is now targeting families through its communications to ring in its next phase of growth
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Union Budget 2022-2023: Here’s how FMCG brands reacted to the budget
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Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
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Netflix India lags behind MX Player, Hotstar and ZEE5 in terms of downloads
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Pearson’s vision is to become the preferred partner of choice for learners, educators and the government: Siddharth Banerjee
Learners have also slowly and steadily accepted online education
Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India
Oreo launches a new variant in India, its third-biggest market, to increase its consumer base
Emily in Paris: Things that the series got right and wrong about working in advertising
Indian Advertising folks discuss the representation of agency life in Emily in Paris
Spotify sees a dip in its share of Digital Service Provider market: Report
Spotify's global share in Digital Service Provider market declines for the third consecutive year: …
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki speaks to us on …
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
Kavitha Rao, Country Commercial Manager, IKEA India discusses the brand's key focus areas
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
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We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
The brand plans to scale up innovation in product development and ramp up its offline presence from…
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
Sachin Tendulkar, PM Modi, Shahrukh Khan & Amitabh Bachchan are among the world's most admired people of 2021
Barack Obama retains his position as world’s most admired man in YouGov’s international survey this…
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
After surviving through complete lockdowns in 2020 to doubling its profits in 2021, EaseMyTrip is g…
Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
Users from India are more than twice as likely to sell on social platforms compared to users in the…