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Pankaj Tripathi, Anushka Sharma, Deepika Padukone & other celebrities who have recently invested in businesses

From Pankaj Tripathi to Virat Kohli and Anushka Sharma, here are a few celebrities who have turned …

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Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India

Top 10 brands that did the best in terms of Customer Experience in India, as per Havas CX report

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Here’s how Britannia is strengthening its Dairy portfolio

Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells us how the brand is …

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Ananya Panday on her brand endorsements: I want it to be an extension of my personality

Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…

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OYO is now targeting families through its communications to ring in its next phase of growth

How OYO, a hospitality brand, managed to win a million hearts with its campaign promoting travel du…

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Union Budget 2022-2023: Here’s how FMCG brands reacted to the budget

How will Union Budget’s boost to rural farming and infrastructure propel growth for FMCG companies

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Netflix India lags behind MX Player, Hotstar and ZEE5 in terms of downloads

Netflix is losing to homegrown streaming services; here are India's top streaming apps as per App A…

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Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India

Oreo launches a new variant in India, its third-biggest market, to increase its consumer base

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Emily in Paris: Things that the series got right and wrong about working in advertising

Indian Advertising folks discuss the representation of agency life in Emily in Paris

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Spotify sees a dip in its share of Digital Service Provider market: Report

Spotify's global share in Digital Service Provider market declines for the third consecutive year: …

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Omni-channel personalization is the future of marketing: The onset of a new era

Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…

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Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry

In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…

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We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company

The brand plans to scale up innovation in product development and ramp up its offline presence from…

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Is 2022 the year when Indian brands will get more serious about sustainability?

During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…

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Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

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Sachin Tendulkar, PM Modi, Shahrukh Khan & Amitabh Bachchan are among the world's most admired people of 2021

Barack Obama retains his position as world’s most admired man in YouGov’s international survey this…