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AdvertisingTCS retains No 1 spot as India’s top brand but tech sector takes a hit
- Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.
- Banking and financial services companies including fintechs saw their value swell during the year.
- PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.
- Auto companies made a comeback from Covid-lows with TVS and Mahindra …
Latest Stories
2 mins read
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
The campaign has been conceptualised by Carlos Creatives
2 mins read
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
2 mins read
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
The new campaign highlights the endless possibilities that start with entertainment
2 mins read
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
10 mins read
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
6 mins read
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
2 mins read
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo eyes to penetrate into India's Tier 2 cities
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Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towar…
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Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…
3 mins read
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is working on increasing brand awareness across the country and simplifying consumer experi…
1 min read
Tanmay Bhat, Bhuvan Bam, Ranveer Allahbadia and a few other influencers who have turned into investors
Content creators and influencers who have turned investors
9 mins read
This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…
2 mins read
Shah Rukh Khan to be the face of online multi-gaming platform A23
Khan will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible …
5 mins read
India’s power to establish itself as the hub of the creator economy
The Creator Economy refers to all the players that operate in and around the value that is created …
5 mins read
Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…
1 min read
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
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Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
6 mins read
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
4 mins read
How BYJU’s aims to provide customised education to 10 million children in India by 2025
BYJU’s has launched a digital film to remind us of the catastrophic education emergency that the pa…
3 mins read
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Maaza is rejuvenating its purpose – to spread prosperity, and magnanimity among its consumers
1 min read
Pankaj Tripathi, Anushka Sharma, Deepika Padukone & other celebrities who have recently invested in businesses
From Pankaj Tripathi to Virat Kohli and Anushka Sharma, here are a few celebrities who have turned …
2 mins read
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
MX Media and its shareholders will become strategic shareholders of ShareChat
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Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
The campaign shows professionals using a variety of techniques to climb up the corporate ladder, ri…
3 mins read
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
Scaler kicks off new brand campaign championing 'impact-driven' tech talent