Beautifully Illustrated Ads From The 1950s When Pepsi Went Upscale Against Coke

Pepsi wanted consumers to see it as the classy brand in the cola war.

Stylish professionals drank it.

Basically, Pepsi was aspirational ...

... or for women who looked like Audrey Hepburn ...

And "the sociables"...

All types of "sociables."

It was the "modern" beverage ...

To keep you looking "lovely" ...

And for women who want to keep their slim figures.

There was no diet version, but this ad suggests it helps keep weight off ...

And for people who wanted to have fun.

Did we mention it's modern?

And wonderful!

You've seen vintage Pepsi and Coca-Cola ads....

Now check out Vintage Ads For Cigarettes, Weight Gain, and Guns →