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Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
- Bobble AI, a conversation media platform, has come up with a market intelligence data report focusing on women users (Gender Declared Data) for six key sectors (eCommerce, Beauty, Fashion eCommerce, Health and Fitness, Finance, Education) in India.
- Bobble’s report is based on its over 50 million smartphone users’ (in 640+ Indian cities) data processed in…
Latest Stories
ZEE5 denies recent data breach claims
Zee5's Manish Kalra has said that an audit has been done and that their systems have not shown any …
Flipkart launches commerce-focused self-serve demand-side platform
It will help brands make data-driven decisions to purchase online ad inventory and design high-impa…
Instagram shares 6 tips to protect your account from phishing attacks
These tips will come in handy to help save yourself from phishing attacks
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The platform aims to encourage India’s talented and innovative set of established and emerging crea…
Google's newly launched insight tools will help the travel industry understand demand better through data
Throughout 2020, Google has launched a range of new tools and features to support the global travel…
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace enables small brands to join the influencer marketing bandwagon while sticking to …
Facebook is strengthening its social video experience for its next phase of growth in India
Manish Chopra, Director and Head of Partnerships, Facebook India tells us Facebook's roadmap ahead …
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes: Mark Zuckerberg, Facebook
Mark Zuckerberg had a conversation with Mukesh Ambani at Facebook's Fuel for India 2020 event
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Donald Trump, Joe Biden and George Floyd took the top 3 spots this year
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
The platform aims to bring the television proposition holistically to the digital age
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and rec…
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
The purpose of the structure is to shift to knowledge teams rather than hierarchical teams
Instagram expands its branded content capabilities and launches a new campaign
The photo-sharing app has also launched a new campaign to celebrate its creators.
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
The platform has recorded a 611% increase in its active engagement time
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Out of every 10,000 views of content on Facebook, 10 to 11 of them included hate speech
YouTube's newly launched audio ads can help brands expand reach and grow awareness
Audio ads are characterized by creatives where the audio soundtrack plays the starring role in deli…
GroupM launches supply path optimization initiative to make programmatic buying more transparent
The initiative is the result of an effort to inject more transparency into the programmatic buying …
OLX advertising has witnessed 54% YOY growth post lockdown
OLX Advertising says that its forward looking goals are aggressive and positive
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
The platform-first startup will have three key verticals – Content, Experience and Digital business…
Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
ArtHouse is a fully integrated service connecting brands with influencers, creators and editors
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
YouTube in India now reaches over 325 million 18+ unique viewers month on month
Snapchat India sees 150% growth in Daily Active Users
In the past year alone, over 40 million unique viewers in India have watched a show on Snapchat
Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram has launched its first ad to promote Reels in India