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ZEE5 denies recent data breach claims

Zee5's Manish Kalra has said that an audit has been done and that their systems have not shown any …

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Flipkart launches commerce-focused self-serve demand-side platform

It will help brands make data-driven decisions to purchase online ad inventory and design high-impa…

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Instagram shares 6 tips to protect your account from phishing attacks

These tips will come in handy to help save yourself from phishing attacks

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Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career

The platform aims to encourage India’s talented and innovative set of established and emerging crea…

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Google's newly launched insight tools will help the travel industry understand demand better through data

Throughout 2020, Google has launched a range of new tools and features to support the global travel…

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Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators

WORD Marketplace enables small brands to join the influencer marketing bandwagon while sticking to …

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Facebook is strengthening its social video experience for its next phase of growth in India

Manish Chopra, Director and Head of Partnerships, Facebook India tells us Facebook's roadmap ahead …

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Narendra Modi was the seventh most Tweeted about person in the world in 2020

Donald Trump, Joe Biden and George Floyd took the top 3 spots this year

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Star & Disney launch an advertising solutions product to enable digital-like targeting on TV

The platform aims to bring the television proposition holistically to the digital age

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ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services

ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and rec…

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Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders

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Instagram expands its branded content capabilities and launches a new campaign

The photo-sharing app has also launched a new campaign to celebrate its creators.

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Facebook launches its first-ever measure of the prevalence of hate speech on its platform

Out of every 10,000 views of content on Facebook, 10 to 11 of them included hate speech

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YouTube's newly launched audio ads can help brands expand reach and grow awareness

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in deli…

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GroupM launches supply path optimization initiative to make programmatic buying more transparent

The initiative is the result of an effort to inject more transparency into the programmatic buying …

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OLX advertising has witnessed 54% YOY growth post lockdown

OLX Advertising says that its forward looking goals are aggressive and positive

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Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab

The platform-first startup will have three key verticals – Content, Experience and Digital business…

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Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content

ArtHouse is a fully integrated service connecting brands with influencers, creators and editors

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Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report

Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…

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Snapchat India sees 150% growth in Daily Active Users

In the past year alone, over 40 million unique viewers in India have watched a show on Snapchat