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Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators

Instagram is working on ways creators can take their subscriber list and take them to apps and webs…

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AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft

The transaction is subject to customary closing conditions, including regulatory reviews

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The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data

The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…

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InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts

InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…

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AnyMind Group partners with Human Security to help clean up in-app ad fraud

They can now tap into fraud-free environments for their in-app advertising

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Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it

This investment will include new bonus programs that pay eligible creators for hitting certain mile…

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MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform

This initiative handpicks UGC creators who are deeply engaged with the platform

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LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance

The new features will help marketers easily reach new audiences with the right content, amplify bra…

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Instagram is bringing ads to Reels in India; here are a few formats it is planning to add

Facebook-owned short video-making app Instagram Reels is bringing ads to Reels in few countries, in…

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MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower

Despite the excitement around Signal after privacy concerns around WhatsApp, the messaging app did …

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At Bumble, safety is our number one priority: Priti Joshi, Bumble

After its anti body-shaming policy, Bumble has come up with a safety guide for women to combat onli…

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Facebook will now let content creators monetize their short videos

Creators will be able to earn from videos as short as one minute long, with a 'minimally interrupti…

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Most downloaded apps in India in February: Sensor Tower

These are the apps India downloaded the most in February according to Sensor Tower