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We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
- India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages.
- ShareChat came into existence to fill this gap.
- Since then, the platform has grown its presence and with the recent merger of its short video platform Moj with MX TakaT…
Latest Stories
Here’s why most popular apps and websites are integrating gaming centers within their platforms
In-game ads are highly engaging and advertisers love them
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
The report is based on a survey administered by Kantar and the final insights are derived from a sa…
Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
India’s gaming market is set to become $7 Bn in FY2026
YouTube is the most-used social media platform by influencers in India: AnyTag report
Between 2020 to 2021, there was a shift by micro-influencers to become macro-influencers
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report
The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or …
Ad fraud rates decrease in desktop and mobile web display in India: Report
Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report
India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s spends of Q2 2021 across 5 popular eCommerce apps stood at $60+ million
Newgen Gaming launches Penta Esports platform for brands and esports community
Lines up IPs for brands, slated to be launched in the coming months
Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+
Salesforce will launch the platform at its annual event, Dreamforce
Here’s why Flipkart is betting big on interactive content for Flipkart Video
With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…
Paving possibilities the programmatic way
The future of programmatic advertising
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
Arun Srinivas, Director and Head - Global Business Group at Facebook India tells us the role Facebo…
India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
Online real money game players are expected to grow from 80 million in 2020 to 150 million by 2023
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
Consumers were directed to their Facebook Messenger where they engaged in a conversation with Virat
Millennials and mobile marketing: What does the industry need to tap this segment?
To tap the potential of this population, it is important for marketers to go beyond the traditional…
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
The shortform space in India is set to be the second biggest segment
Here is how to champion app marketing in the light of new ATT updates
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve t…
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player takes its regional content mainstream with Samantar 2
The evolution of (digital) man... from an emoticon to Bitmoji
World Emoji Day: The evolution of emojis to Bitmojis on Snapchat
How location data advertising is positioning businesses to win
Accurate data, better understanding of customer behaviour and compelling creatives all combine to i…
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
Currently, the app has over 50 million active users and generates over 1 million videos every month…
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to…
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
Sundar Pichai wrote in 2020 that Google will expedite its process of building racial equity
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
The online gaming segment in India estimated at Rs 136 billion in FY21