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50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report

The report is based on a survey administered by Kantar and the final insights are derived from a sa…

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YouTube is the most-used social media platform by influencers in India: AnyTag report

Between 2020 to 2021, there was a shift by micro-influencers to become macro-influencers

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Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report

The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or …

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Ad fraud rates decrease in desktop and mobile web display in India: Report

Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report

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Newgen Gaming launches Penta Esports platform for brands and esports community

Lines up IPs for brands, slated to be launched in the coming months

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Here’s why Flipkart is betting big on interactive content for Flipkart Video

With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…

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India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report

Online real money game players are expected to grow from 80 million in 2020 to 150 million by 2023

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India is more heavily invested in programmatic than its peers: Report

In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…

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Millennials and mobile marketing: What does the industry need to tap this segment?

To tap the potential of this population, it is important for marketers to go beyond the traditional…

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Here is how to champion app marketing in the light of new ATT updates

Here's how ATT updates will affect advertising and the measures app marketers can take to achieve t…

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The evolution of (digital) man... from an emoticon to Bitmoji

World Emoji Day: The evolution of emojis to Bitmojis on Snapchat

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How location data advertising is positioning businesses to win

Accurate data, better understanding of customer behaviour and compelling creatives all combine to i…

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We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app

Currently, the app has over 50 million active users and generates over 1 million videos every month…

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Programmatic mobile video ads see 194% growth in India: InMobi report

InMobi report finds in-app video ads showing significantly higher click through rate as compared to…