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Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers

Ashish Sinha, Managing Director, APAC & MEA – Epsilon on Data Privacy and consumer concerns

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43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report

In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers

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How technology has changed the marketing landscape

If there is one indicator of digital marketing's superiority over traditional marketing, it's where…

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Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study

Mobile esports like Chess and Pool also witnessed a sharp rise in the number of gamers

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Marketing in a Cookie-less world

How can advertisers, brands and agencies navigate in a cookie-less world

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Unlocking new marketing opportunities for the post-pandemic future

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…

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Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!

Is human interaction more valuable for a consumer than AL and ML interaction, marketing veteran sha…

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Apple reports maximum brand reputation issues while OPPO tops the charts: Report

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

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How connected devices are shaping the future of entertainment

Manish Kalra on the scope of connected devices in the future