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AdvertisingWe're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
- India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages.
- ShareChat came into existence to fill this gap.
- Since then, the platform has grown its presence and with the recent merger of its short video platform Moj with MX TakaT…
Latest Stories
How connected devices are shaping the future of entertainment
Manish Kalra on the scope of connected devices in the future
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Game learning combines theory-heavy subjects with engaging reward-based outcomes
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Myths Prevailing in Ad Fraud & Brand Safety
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
YouTube and Instagram are working on making the internet a safer space for content creators and use…
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
CDP industry reached an estimated $1.6 billion in revenue this year
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
Are Indian consumers ready to shell out money for Instagram subscriptions?
Here’s why most popular apps and websites are integrating gaming centers within their platforms
In-game ads are highly engaging and advertisers love them
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
The report is based on a survey administered by Kantar and the final insights are derived from a sa…
Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
India’s gaming market is set to become $7 Bn in FY2026
YouTube is the most-used social media platform by influencers in India: AnyTag report
Between 2020 to 2021, there was a shift by micro-influencers to become macro-influencers
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report
The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or …
Ad fraud rates decrease in desktop and mobile web display in India: Report
Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report
India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s spends of Q2 2021 across 5 popular eCommerce apps stood at $60+ million
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…
AnyMind Group partners with Human Security to help clean up in-app ad fraud
They can now tap into fraud-free environments for their in-app advertising
LinkedIn launches new features for marketers to grow and deepen community engagement
LinkedIn has launched new platform features
Newgen Gaming launches Penta Esports platform for brands and esports community
Lines up IPs for brands, slated to be launched in the coming months
Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+
Salesforce will launch the platform at its annual event, Dreamforce
Here’s why Flipkart is betting big on interactive content for Flipkart Video
With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…
Paving possibilities the programmatic way
The future of programmatic advertising
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
Arun Srinivas, Director and Head - Global Business Group at Facebook India tells us the role Facebo…
India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
Online real money game players are expected to grow from 80 million in 2020 to 150 million by 2023
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
Consumers were directed to their Facebook Messenger where they engaged in a conversation with Virat