Cannes Lions 2021: On Day 3, India secures 21 shortlists

• Cannes Lions announces its shortlists for Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories.
• The jury will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today.

Day 3 of this year’s Cannes Lions opened with some more good news for India. Work from the country bagged 21 shortlists. Cannes revealed shortlists for categories including Brand Experience & Activation, Mobile, Radio & Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories.

While we got 8 shortlists in the Brand Experience & Activation category, 1 in Creative E-commerce, 4 in Film, 4 in the Mobile category and 4 in Sustainable Development Goals, there were no shortlists in the Radio & Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories.

Here is a list of India’s shortlist on Day 3:

Brand Experience & Activation

1. The Punishing Signal - Brand Experience & Activation, FCB Interface, Mumbai Police - Not-for-profit/Charity/Government
2. Pedasuransi - Customer Acquisition & Retention, VMLY&R, Heinz
3. Careers From Home - Culture and Context, Local Brand, Wheel India, HUL
4. The Better Half Recipes - Culture and Context, Challenger Brand, Dentsu Webchutney, Swiggy
5. The 8-Bit Journo - Culture and Context, Single-market campaign, Dentsu Webchutney, Vice
6. Make your Own Mask - Culture and Context, Single-market campaign, Wunderman Thompson, The Times of India
7. The Applegram - Culture and Context, Single-market campaign, Famous Innovations, Radio Zindagi
8. The Better Half Recipes - Culture and Context, Cultural Insight, Dentsu Webchutney, Swiggy

Mobile Lions

1. The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Activation by Location
2. The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Mobile Led Creativity
3. The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Social - Real-time Response
4. Now, words aren’t just heard, but felt - Samsung - Cheil India Gurgaon - Mobile Technology - Innovative Use of Technology

Sustainable Development Goals

1. #Keepgirlsinschool - Whisper Mobileshaala - Leo Burnett, Mumbai - Quality Education
2. Shakti - The Selfless Selfie, Shakti, Ngo, FCB India, Delhi, Gender Equality
3. Out And Proud Classified, The Times Of India, Newspaper, FCB Ulka, Delhi
4. Now, Words Aren't Just Heard, But Felt. - Samsung - Samsung Good Vibes - Cheil India, Gurugram - Reduced Inequalities

Film

1. Savlon - The Artist - ITC Savlon - Savlon Handwash - Ogilvy India, Mumbai - Healthcare
2. Freedom, WWF India, WWF, McCann, New Delhi, Not-for-profit / Charity / Government
3. Man Enough: Shaving Stereotypes - Gillette - Gillette Mach3 - Grey India - Mumbai - Single-market Campaign
4. Pooja Didi - Facebook - Taproot Dentsu, Mumbai - Cultural Insight

Creative E-commerce

1. The Better Half Recipes - Swiggy - Swiggy Instamart - Dentsu Webchutney, Bangalore - Cultural Insight

Creative Business Transformation Lions
No shortlists

Creative Effectiveness Lions
No shortlists

Radio and Audio Lions: No shortlists
No shortlists

Innovation Lions
No shortlists

The Cannes Lions will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today.